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Double Fusion Expands Reach to Sports Gamers with Online Sports Titles "Power Football" and "Manager Zone".


In-Game Ad Provider Extends Sports Network Reach to Gamers and Sports Enthusiasts Worldwide

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Double Fusion, the leading independent in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.  provider, has inked deals to serve advertising into online sports games A sports game is a computer or video game that simulates the playing of traditional sports. They are extremely popular, the genre including some of the best-selling games.  PowerFootball (http://www.powerchallenge.com) and ManagerZone (http://www.managerzone.com). Both games attract fast-growing audiences of sports fans and the valuable and hard to reach 18-34 year-old male demographic.

Double Fusion will offer advertisers high engagement and flexibility through a broad array of advertising placements, both in and around the games. Campaigns can include pre-game, post-game and halftime videos or images; field integration such as on-field banners or banners around the field, player apparel sponsorships, videos on the stadium screens, ads in the game lobby and more. Larger, more customized programs are also available. Advertisers will be able to take advantage of the entire worldwide audience for the titles, or just target specific regions, using Double Fusion's geo-targeting capabilities.

"By offering very high quality, free online gameplay
For the television show, see GamePlay HD.


Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does".
, both PowerFootball and ManagerZone have made it possible for a larger audiences than ever before to enjoy the thrill of playing a sports game - whether they prefer the action-oriented 3D gameplay of PowerFootball or the incredibly detailed team management simulation of ManagerZone," said Jonathan Epstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Double Fusion. "Our partnership gives advertisers the opportunity to reach a huge audience of sought-after gamers, while making the games even more realistic Co and thereby, more fun Co for the players."

PowerFootball is a massively multiplayer online game “MMO” redirects here. For other uses, see MMO (disambiguation).

Massively multiplayer online game (also called MMOG or simply MMO) is a computer game which is capable of supporting hundreds or thousands of players simultaneously.
 where gamers control soccer players in real-time 3D. The game is completely web-based and features instant play without tricky installation; full 3D card acceleration support; the ability to challenge anyone around the world currently in the game; large-scale tournaments; community features like chat, ranking and forums; and a level and talent system that allows the team and players to evolve. Launched in May 2006, PowerFootball has attracted a membership of more than 1.8 million registered players.

ManagerZone, also a massively multiplayer online game, is a management game in which gamers buy and sell team players; coach and train their teams; and, like PowerFootball, features 3D gameplay directly from players' web browsers The following is a list of web browsers. Historical
Historically important browsers
In order of release:
  • WorldWideWeb, February 26, 1991
  • Erwise, April 1992
  • ViolaWWW, May 1992, see Erwise
. Attracting more than half a million active managers and an average of 2000 new sign-ups per week, the game features leagues and Cup tournaments, chat, a large and active worldwide forum, an online magazine for all managers, and is playable in more than 25 languages.

"With PowerFootball and ManagerZone, we've sought to create games that are easy to get into and hard to stop playing. Our partnership with Double Fusion enables us to continue to offer free, compelling game play," said Johan Christenson, CEO of ManagerZone AB and PowerChallenge AB, the publishers of the two titles.

The partnership underscores Double Fusion's commitment to offering their advertiser and agency partners the widest array of advertising opportunities available from any in-game advertising company, to maximizing revenues for its publisher and developer partners, and to building a portfolio of top titles among retail PC and console games
This article is about games played on consoles. Video gaming is about this form of gaming in general.


A console game is a form of interactive multimedia used for entertainment.
, massively multiplayer online games, casual downloadable games and advanced online games.

Advertisers interested in opportunities within PowerFootball and ManagerZone, or the larger Double Fusion network, and developers and publishers interested in learning more about Double Fusion should visit www.doublefusion.com.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in-game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , Double Fusion provides the widest range of in-game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline Noun 1. storyline - the plot of a book or play or film
plot line

plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal"
 integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Jerusalem, London and Shanghai. More information on Double Fusion is available at www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc. All trade marks TRADE MARKS. Signs, writings or tickets put upon manufactured goods, to distinguish them from others.
     2. It seems at one time to have been thought that no man acquired a right in a particular mark or stamp. 2 Atk. 484.
, registered marks, brand names, registered brand names, product names and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.

About PowerChallenge

PowerChallenge takes web-based gaming to a new level with full screen high-end animations right in your web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. ! Action packed games that leverage web technology into something extraordinary, where users play each other across continents at a level only imagined for console games. PowerChallenge was founded in 2004 and released its first game, PowerFootball, in May of 2006. Focus is exclusive in action driven sports games.

About ManagerZone

ManagerZone develops online management games that can be played via a web browser on the Internet or a cellular network on a mobile phone or personal wireless device. ManagerZone designs multiplayer games See multiplayer gaming.  that allow thousands of users to engage in interactive sporting games where the most diligent manager becomes the true champion. ManagerZone celebrates its five year anniversary online, this year!
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2006
Words:862
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