Double Fusion Acquires Top Agency for Integrated In-Game Placements, Eiko Media; Eiko Media President and Co-Founder Ashley J. Swartz Named Senior Director of Creative Strategy at Double Fusion.

SAN FRANCISCO -- Double Fusion, the leading independent in-game advertising company, has acquired Eiko Media, a top new media agency known for brokering the deep integration of branded products into retail video games. Eiko Media President and Co-Founder Ashley J. Swartz will take on the role of Senior Director of Creative Strategy at Double Fusion.

The incorporation of Eiko Media into Double Fusion is a strategic step to further enable Double Fusion's worldwide sales force to offer advertisers innovative programs that combine the best elements of deep product placement integration with the updating and measurement capabilities of Double Fusion's in-game advertising technology. Double Fusion's exclusive ability to support 3D object advertising, as well as native Flash video and audio formats, allows a broader range of creative expression for those advertisers looking for more impactful reach to the gaming audience, and brings more revenue potential per title to game publishers.

Ms. Swartz, who will be based in the company's New York offices, will be responsible for working with Double Fusion's worldwide sales force to build customized programs for advertisers. In cooperation with Double Fusion's integration producers, she will also work with publishers to develop contextual advertising opportunities, both dynamic and integrated, which maximize the appropriate advertising revenues. Swartz, who was an executive with Sony Ericsson prior to founding Eiko Media, will assume responsibility over Double Fusion's in-game advertising business for mobile platforms as well.

"The acquisition demonstrates Double Fusion's commitment to publishers to unlock the full advertising revenue potential of their titles," said Double Fusion board member Jonathan Epstein. "It also underlines our commitment to advertisers and agencies to offer the fullest range of marketing solutions, from dynamic in-game spot buys on up to fully-realized in-depth product placements with measurement and dynamic features."

With headquarters in the country's auto manufacturing capital of Detroit, MI, Eiko has worked with the country's largest automotive manufacturers and their agencies to develop some of the most significant in-game integrations into a broad portfolio of AAA titles from top game publishers. The company also has developed significant programs for leaders in the wireless space and other key categories.

"Eiko's experience in architecting deeply integrated product placement partnerships for its clients, coupled with Double Fusion's superior technology and their pedigree in dynamically-served in-game advertising, creates an incredibly synergistic powerhouse," said Ashley J. Swartz, President and Co-Founder of Eiko Media.

Developers and publishers interested in learning more about Double Fusion should contact Douglas Booms ([e-mail]).

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of in-game advertising technology and sales solutions. The company's technology allows publishers to integrate brands and product advertisements within connected PC and video games. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure that advertising and marketing campaigns are seamlessly incorporated into each individual project. Going beyond traditional advertising mediums, Double Fusion creates immersive experiences that deliver music, video, 3D objects and fully integrated product placement. Double Fusion is privately held and headquartered in San Francisco, Calif, and also has offices and sales affiliates in Los Angeles, New York, Jerusalem, London, and Shanghai.