Dot-Com Caveman.

When Thousand Oaks-based Homestore.com held a cubicle-decorating contest for employees, graphic designer Paul Gofberg got into the spirit with a very retro idea.

He built himself a cave, complete with stalactites and a bearskin rag.

By coincidence, Homestore also debuted a TV ad around that time in which a prehistoric family upgrades to a larger, nicer cave. The company even hired a set designer to build a cave in the lobby to complement the marketing campaign.

Gofberg was so impressed that he moved his desk there and worked while clad in a caveman costume. But after a few days of constant distractions, he returned to his own cubicle and lost the prehistoric garb, which he said was "a little drafty."

"I can see why cotton fabrics were invented," he said.