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Dot Com Bucks Gloom Trend.


Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--April 11, 2001

Cornerstone cornerstone

Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to
 Peripherals Technology, Inc. (Cornerstone), announced results today of its factory-direct e-commerce business model. The MonitorsDirect.com site posted strong results in the first quarter of 2001, bucking the "doom and gloom doom and gloom
n.
Gloom and doom.



doom-and-gloom adj.
" trend reported by many Internet based businesses.

The privately held manufacturer of high-quality computer monitors and graphics cards reported a 48% increase in web traffic and a 24% increase in orders during the first quarter of 2001 compared to the fourth quarter of 2000. When compared to the same period last year, MonitorsDirect.com orders were up over 180%.

MonitorsDirect is the factory-direct e-commerce site that sells directly to consumers and corporate buyers. By skipping two tiers of middlemen, and reducing the supply chain, MonitorsDirect pricing is typically below the wholesale price of other monitor manufacturers.

"It's hard to turn around without reading about the demise of another Internet company," says John Noellert, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Cornerstone. "We're pleased to see strong growth in our customer base despite what appears to a slowdown For articles with similar titles, see Slow Down (disambiguation).
A slowdown is an industrial action in which employees perform their duties but seek to reduce productivity or efficiency in their performance of these duties.
 in the overall marketplace. We've built a business model that really leverages the efficiencies of the Internet, and I think that's what customers are responding to."

About Cornerstone

Cornerstone, located in Fremont, California For the unincorporated community in Yolo County, California, see .
Fremont (IPA: /ˈfriːmɒnt/) is a city in California that was incorporated on January 23, 1956, from the merger of five smaller communities:
, has specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 in high-performance display solutions since 1986. The company manufacturers monitors, LCD (Liquid Crystal Display) A display technology that uses rod-shaped molecules (liquid crystals) that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, allowing a natural background color to show.  displays, graphics controller cards, and display utility software. In 2001 Cornerstone won CNET's Editor's Choice award for its 19-inch p1450 monitor, ZDNet's 19-inch BestBuy honor and PC World's 21-Inch Best Buy award. For more information, visit Cornerstone's web site at http://www.MonitorsDirect.com

Note to Editors: Cornerstone Peripherals Technology, Inc.(TM), the Cornerstone(TM)logo, ImageCare(TM) BigMonitor Software(TM) and MonitorsDirect(TM) are trademarks or servicemarks of Cornerstone Peripherals Technology. All other trademarks or registered trademarks are property of their respective owners.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 11, 2001
Words:307
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