Dorsey & Whitney Partner Scott Doyle Joins ACTV, Inc. as Chief Intellectual Property Officer.

Business/Technology Editors

The Western Show 2000

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Nov. 30, 2000

Doyle Delivers Presentation on Value, Significance and Power of

Patents at ING Barings Interactive Television Workshop During

The Western Show

ACTV, Inc. (Nasdaq:IATV) today announced the appointment of Scott W. Doyle, a partner with the international law firm of Dorsey & Whitney, LLC, as chief intellectual property officer.

As ACTV's chief intellectual property officer, Doyle will manage and develop strategy for leveraging and protecting ACTV's extensive portfolio of patents, trademarks and copyrights, including overseeing the company's licensing program. At his first official industry event for ACTV, Doyle yesterday delivered a presentation to analysts and institutional investors at the ING Barings Interactive Television Workshop in Los Angeles, site of the CCTA Western Show. The presentation was titled, "From Innovation to Exploitation: Developing a Strong IP Program in the Interactive TV Space." Doyle, who will be based in ACTV's Denver office, will report directly to William C. Samuels, chairman and CEO of ACTV, Inc.

Doyle joins ACTV from Dorsey & Whitney, where he was a Partner in the Trial, Regulatory and Technology Group. For nearly a decade, Doyle has served as counsel to ACTV, a Dorsey & Whitney client, where he played a significant role in helping ACTV establish its comprehensive patent portfolio. He has practiced extensively in the area of intellectual property, focused primarily on licensing and technology transfer, patent litigation, patent prosecution, and protecting, exploiting and enforcing rights relating to Internet and electronic commerce technology. Doyle will now direct Dorsey & Whitney, which will continue as ACTV's outside patent procurement counsel.

"Having spent much of the past decade working with ACTV's senior management, I can appreciate their incredibly strong combination of real-world, ready-to-deploy technology and intellectual property that positions the company as one of the clear leaders in interactive TV and enhanced media," said Doyle. "The opportunity that exists for ACTV, and myself, was just too great to ignore any longer. I am looking forward to working with them and others in the industry to advance the rollout of interactive TV, while protecting and maximizing the value of the IP portfolio that ACTV has worked so diligently to establish."

"Scott knows our patents and our technology inside out and understands the tremendous value in building such a strong IP portfolio," said William C. Samuels, chairman and CEO, ACTV, Inc. "With the addition of Scott to our team, we close a gap we needed to fill to allow us to aggressively move forward with our business plan. His knowledge of intellectual property, patent litigation and prosecution, as well as his ability to leverage and protect rights relating to our technology, will play an important role as our company and the interactive TV sector grows, and as we work to maximize the value of our IP to enhance shareholder value."

ACTV's patent portfolio broadly covers the core methodologies for enhancing television, radio and other audio-visual programming with an array of synchronous and non-synchronous Internet-based functions. ACTV currently focuses its HyperTV(R) enhanced media software and services on providing for an interactive experience in which television programming is delivered via a TV set and synchronous Web content is delivered via an Internet-connected PC or other device located in the same room (a "two-screen" experience). ACTV is also showcasing "one-screen" applications of HyperTV during The Western Show. The company's IP also covers the creation and delivery of interactive, one-to-one digital television, which ACTV incorporates into its One To One TV(SM) and SpotOn(SM) products and services.

During his presentation, Doyle discussed the importance of having a focused, well-conceived IP strategy as an integral part of a company's business plan in the interactive TV space. Once that foundation is built, he believes it is crucial that a company establish a program for maximizing the value of its IP, whether through licensing, strategic partnerships, joint ventures or other means. According to Doyle, patents can be important assets whose value is not reflected on a company's balance sheet like tangible assets and that these intangible assets are infinitely scaleable, if a company implements a well thought out program for maximizing the value of its IP.

Doyle also commented that the success of a company's intangible investments -- such as the development of a strong IP portfolio -- can best be gauged by external citation of the patents, the breadth and scope of the patents, cross-licensing and royalty income from the patents, and revenue from alliances, joint ventures and other relationships that are based on the patents.

Prior to pursuing his legal career, Doyle spent nearly seven years as an electrical engineer, having received his B.S. in Electrical Engineering in 1984 and his M.S. in Electrical Engineering in 1988. His areas of technical expertise include Internet and data communications networks, computer software and hardware, interactive TV, satellite communication, semiconductor manufacturing, and neural network systems.

About ACTV, Inc.

ACTV, Inc.'s (Nasdaq:IATV) patented enhanced media technologies are incorporated into the company's Enhanced Media Services, Inc. subsidiary. These technologies are marketed under the brand names HyperTV(R) (http://www.hypertv.com) and Bottle Rocket (http://www.bottlerocket.com), among other products and services. ACTV also created interactive, one-to-one digital television with its proprietary One To One TV(SM) software and programming capabilities. SpotOn(SM), the advertising application of One To One TV, is a service of ACTV subsidiary Digital ADCO, Inc (http://www.spoton.tv).

Based in New York City, ACTV has key strategic relationships with many of the dominant players in the Internet, television and digital technology fields, including Liberty Digital, Inc. (Nasdaq:LDIG), Motorola (NYSE:MOT) Broadband Communications Sector, OpenTV (Nasdaq and AEX:OPTV), and Liberty Livewire Corporation (Nasdaq:LWIRA). For more information, visit http://www.actv.com.

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.