Dorothy Lane rolls out biometrics.Ohio independent grocer Dorothy Lane Market is rolling out Pay By Touch's biometric personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product and payment services to its three stores. [ILLUSTRATION OMITTED] Members of the grocer's Club DLM See ILM. DLM - Distributed Lock Manager on distributed VMS systems. 2.U loyalty program will receive personalized offers from a kiosk as they enter the store using a biometric finger scan, or by swiping their Club DLM Card. With Pay By Touch biometric payments, shoppers also have the option to pay directly from their checking accounts by placing their finger on a pad at the checkout. "With the Pay By Touch enhancement to Club DLM, our shoppers will get extra savings on the products they love, right when they enter the store," says Amy Brinkmoeller, the retailer's director of information services See Information Systems. . "Plus, checkout will be simpler, faster and more secure with Pay By Touch because payment and redemption are automatic." For more information, visit www.paybytouch.com. |
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