Doreen Bierlya moves from Element K Journals publisher to UCG's first chief marketing officer.Like Dan Oswald, described in our last issue, Doreen Bierlya has risen fast and high in the few years she has worked in the newsletter and niche-marketing industry. During six years at M. Lee Smith Publishers (coincidentally co·in·ci·den·tal adj. 1. Occurring as or resulting from coincidence. 2. Happening or existing at the same time. co·in now owned by Oswald), she launched 34 new legal publications, played a key role in acquisitions, launched a telemarketing department, and eventually as president led strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and business development for the Tennessee-based legal publisher. Doreen Bierlya (whose surname SURNAME. A name which is added to the christian name, and which, in modern times, have become family names. 2. They are called surnames, because originally they were written over the name in judicial writings and contracts. she not-so-demurely says rhymes with "gorilla") also has held senior-level positions in health-care and education. During four years as senior vice president and publisher of Element K in Rochester, N.Y., she managed the company's newsletter publishing division, developed and oversaw the corporate marketing departments for the online learning and courseware division, and finally took on full responsibility of the Journals division. Now she has become UCG's highest level corporate marketing officer. As CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). , she will be responsible for strategic marketing, sales and PR initiatives across all of UCG UCG United Church of God UCG Underground Coal Gasification UCG University College Galway UCG Unified Communications Group (Microsoft) UCG Universal Command Guide for Operating Systems (Guy Lotgering book) . She'll also "advise" the presidents of UCG's portfolio companies and the owners. The CMO position is one newly created in response to the company's tremendous growth, partner Nancy Becker said. "We recognize the need for a strong, central marketing champion, a CMO who promotes best practices and innovation and tackles strategic challenges that face all our businesses. Doreen is highly qualified to do this." She is a board member of the Newsletter & Electronic Publishers Association and chairs its education and training committee. She also sits on the strategic planning committee of the Law Firm Marketing Association. As with many newsletter executives, her college interests reveal little about her current career: Doreen holds a master's degree master's degree n. An academic degree conferred by a college or university upon those who complete at least one year of prescribed study beyond the bachelor's degree. Noun 1. in counseling and university administration and a B.S. in zoology zoology, branch of biology concerned with the study of animal life. From earliest times animals have been vitally important to man; cave art demonstrates the practical and mystical significance animals held for prehistoric man. . UCG, 11300 Rockville Pike, #1100, Rockville, MD 20852, 301-287-2233, fax 301-816-8945, www.ucg.com Element K Journals, 500 Canal View Blvd., Rochester, NY 14623, 800-223-8720, fax 585-292-4392, www.elementkjournals |
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