Articles from Doors and Hardware (April 1, 1998)

Title	Author	Type	Words
Ahas, oh-ohs and ghosts: creating effective advertising.	Lindo, David K.		1535
Another way out: electronic exit bars.	Schum, John L.		1800
Customer service: a philosophy - not a department.	Moyer, Margo		1775
Expect the best ... settle for nothing less.	Munari, Donna		642
Field intensity: finding your marketing strengths.	Graham, John R.		1203
Is's all in the attitude: set your mind to succeed in sales.	Stanko, Gary		1696
Marketing the AHC: more than just a credential.	Dean, S. Carl		723
Promoting in print.	Hartnett, Shelley J.		1085
Repeat business: excellent customer service keeps them coming back.	Buckingham, Richard D.		1605
Return-on-investment marketing: methods for measuring your market success.	Hawks, Eric		1409
Specifying access control: The ABCs for AHCs.	Bensman, James R.		2704
Survey savvy: what you need to know to grow.	Thomas, Boyd		1490
Tailor-made services: marketing to "segments of one." (includes related article on starting personalized services)	Shutt, Craig A.		1577
The technology track: innovations improve alliances.	McGlathery, Dan		1372
To market, to market....	Heppes, Jerry		492
What happened to "Service America"? The morphing of management.	Merrifield, D. Bruce, Jr.		1590
What's your reputation? Seeking superior customer service.	Wilcox, Jackie		1534
Whetting their appetite: brochure basics.	Spanton, Laura L.		914