Articles from Doors and Hardware (October 1, 1996)

Title	Author	Type	Words
Banana yellow? Good package design helps us make the choice between one product and another.	Weideman, Allen		869
Best position: how to get your marketing message in the lead.	Davidson, Jeff		1150
Brian Jellison: Ingersoll-Rand.		Interview	1477
Complications, heroes & rhythms: marketing maneuvers.	Horowitz, Mark R.		3052
Experts or extinction.	Manahan, Gary		1187
Losing muscle: a warning for low-price leader strategists.	Hildebrand, Stephen R.		966
Marketing need not be a mystery.	Murray, Chuck		586
Marketing your products.	Levin, Douglas J.	Column	695
Ready or not ... here we come!	Munari, Donna	Column	576
Taking the high road: the ethical responsibility of distributors.	Kosakowski, Paul		639
The marketing silver bullet?: seven ways to improve your salespitch in print.	Roberts, George V., Jr.		2466