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Return Path has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail Certified e-mail is an e-mail whitelisting technique by which an internet service provider allows someone to bypass spam filters when sending e-mail messages to its subscribers, in return for paying a fee to the certifying service.  accreditation service. Qualifying nonprofits pay a one-time application fee, which goes to privacy consultant TRUSTe, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Return Path.

"If nonprofits can qualify, they should enjoy the same benefits as commercial mailers. Even if they can't afford to 'pay to play,'" said Returnpath CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Matt Blumberg.

Sender Score Certified helps organizations get more of their email delivered by certifying that they follow best email hygiene practices, such as avoiding sending unsolicited un·so·lic·it·ed  
adj.
Not looked for or requested; unsought: an unsolicited manuscript; unsolicited opinions.


unsolicited
Adjective
 e-mail.

The service accepts clients after a privacy audit by TRUSTe and monitors their behavior using Ironport's Spare Cop system and Return Path's Sender Score Reputation Monitor database.

To qualify for Sender Score Certified Nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive.

Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law.
, organizations must be certified as nonprofits by the Internal Revenue Service. For more information, go to www.returnpath.net

"We aim to give all nonprofits who can qualify the same benefits that their commercial counterparts enjoy--extra delivery assurance, though without the extra cost. More than twenty nonprofits currently use this program, and we hope that many more will soon join so they can reap the rewards of their solid email reputations and practices," said Blumberg.
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Title Annotation:Vendor News
Publication:The Non-profit Times
Date:Jul 1, 2006
Words:195
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