Donnelley Marketing announces new sales and marketing alignment.

OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--December 7, 1995--Donnelley Marketing (DMI) today announced a new sales and marketing structure designed to focus DMI's information efforts, and bring DMI's services closer to their customers.

In announcing DMI's plans, Robert K. Sher, president said, "We see this structure as the best way to respond to the changing needs of our clients." Sher continued, "We want to be strategic partners with our clients, offering solutions that fit their particular needs."

To accomplish this goal, DMI is realigning into a number of industry specific market groups. Each group will be charged with research, marketing and sales of its individual industry segment. In announcing specific staff assignments, G. Jack Haney, Exec. VP/sales, pointed out that "Personnel were chosen for each group because they had proven track records and significant experience in their industry niches," Haney continued, "They understand the needs of these markets, as well as the DMI product and service solutions that work best for each segment."

Initially, DMI will focus on seven core groups of markets where they have traditional strengths and proficiencies. DMI plans to identify and add additional new markets on an ongoing basis.

Industry specific markets announced today include Financial Services, Automotive, Packaged Goods, Communications (including telecom, cable TV, etc.), Mail Order and Retail. To oversee these new markets, Mike Colucci (formerly VP/List Marketing Group) has been named VP/National Sales Manager and will report to G. Jack Haney. Under Mike Colucci will be two new industry market managers. They are Sophie Miller, Director Financial and Automotive markets, and Diane March, Director General Business market.

Mary Hennen, Director Catalog market (formerly FDC/Donnelley Marketing) will oversee the Catalog market and Dave McSweeney, Director Donnelley Direct (formerly the List Marketing Group) will oversee the list broker and reseller community. They report to G. Jack Haney.

Information processing and mailing services for all industry markets will be supported by David Haynes, VP/client service operations reporting to Pat Minton, Senior VP/CIO.

According to Rob Jackson, VP/marketing and information services, the industry alignment is more than just a new sales strategy. "DMI is developing a complete family of products and services around these markets." He cited examples such as retail targeting solutions, which help retailers accurately define their trade areas; new automotive ownership data, which is as complete as any in the industry, and specialized models for the credit card market, such as the revolver model which allows credit card marketers to identify prospects likely to maintain high balances.

Said Jackson, "DMI has always offered in-depth database and targeting solutions to our clients. Now, we redesigned them to fit our clients individual market needs."

Donnelley Marketing is the nation's leading supplier of consumer information, marketing database services, research and modeling, computer services, merge/purge, and lettershop. DMI maintains the nations most extensive consumer information databases, with demographic, lifestyle, and purchase data on more than 90 million US households and over 150 million US consumers.

CONTACT: Donnelley Marketing, Inc.

Rob Jackson

708/495-1211

or

Jacobs & Clevenger, Inc.

Ron Jacobs 

312/645-0600, ext. 102