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Donnelley Marketing and Yesmail Chosen by HCI Direct, Inc. to Build Customer Database.


WOODCLIFF LAKE Woodcliff Lake may refer to:
  • the town of Woodcliff Lake, New Jersey
  • Woodcliff Lake Reservoir, located in the above town
, N.J. -- Donnelley Marketing and Yesmail, subsidiaries of infoUSA(R) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:IUSA IUSA Indiana University Student Association ), are proud to announce that they have been selected by HCI (Human Computer Interaction) Refers to the design and implementation of computer systems that people interact with. It includes desktop systems as well as embedded systems in all kinds of devices.  Direct, Inc. to build and host its new marketing database. HCI Direct will utilize Donnelley Marketing's MarketZone(R) Platinum platform. MarketZone(R) Platinum is a fully managed and hosted solution that integrates Donnelley's consumer marketing information, file hygiene, and analytical services. The marketing database will also incorporate an e-mail technology platform, developed by Donnelley Marketing's sister company, Yesmail. This powerful combination provides HCI Direct, Inc. an integrated solution enabling online and offline one-to-one communication with their customers and prospects.

HCI's President Pat Corpora corpora

plural form of corpus.


corpora albicantia
see corpus albicans.

corpora arenacea
sandy or gritty bodies, found in the pineal body; appear to be of glial or stromal origin; have the structure of
 noted, "Our company goal for revenue and profit growth is predicated on creating and offering various products to our current and former customers. In order to do this successfully, we need a unified marketing database, with enhanced purchase and demographic data. We view this project as the cornerstone to build a successful future." MarketZone(R) Platinum will be the repository for all information related to media, channels, products, customer behavior, segmentation and analysis for both online and offline programs. "Incorporating our email retention toolset into MarketZone(R) Platinum is very exciting because it further extends the value we bring to email marketing, as well as adds to the prowess the MarketZone(R) database marketing platform," commented Mike Hilts, President, Yesmail.

Jean Marie Jean Marie may refer to:
  • Anne Jean Marie René Savary (1774-1833), French general and diplomatist
  • Charles Jean Marie Barbaroux (1767-1794), French politician
  • Georges Jean Marie Darrieus (1888-1979), French aeronautical engineer
 Gelinas, Chief Information Officer, HCI Direct added, "We selected Donnelley Marketing as a partner because their MarketZone(R) Platinum tool set is intuitively easy for business users to master so that HCI can concentrate on developing marketing programs that exceed our customers expectations."

"At HCI, we are dedicated to servicing the needs of our customers. With a robust marketing database, we will have a 360 degree view of our customers that will allow us to deliver the right promotion and product to the right customer at the right time through the right communication channel," explained Karen Arbegast, Vice President Marketing and Customer Service.

Ed Mallin, President, The Donnelley Group, commented, "We are very pleased that our Donnelley companies' business solutions are so well-integrated to meet HCI's specific marketing objectives. Donnelley Marketing - Yesmail teamwork made this collaboration possible. We look forward to building our relationship with HCI and contributing to their success."

About infoUSA

infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing data processing or information processing, operations (e.g., handling, merging, sorting, and computing) performed upon data in accordance with strictly defined procedures, such as recording and summarizing the financial transactions of a  services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

About Donnelley Marketing

Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation's leading providers of direct marketing solutions. Donnelley offers its clients integrated, time-sensitive solutions to build and maintain one-to-one customer relationships. These solutions include the industry's most accurate and comprehensive business and consumer marketing information databases, processing services, database marketing solutions, and e-mail marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.  services. Donnelley serves clients in the e-commerce, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, merchant (catalog/retail), telecommunications, insurance, and packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 industries. These clients leverage Donnelley's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. Headquarters are located at 470 Chestnut Ridge Chestnut Ridge may refer to:
  • Chestnut Ridge, New York, United States
  • Chestnut Ridge people, Melungeon community residing just northeast of Philippi, West Virginia, USA
  • the western-most ridge of Pennsylvania’s Allegheny Mountains
 Road, Woodcliff Lake, NJ 07677. Donnelley Marketing can be contacted at (201) 476-2000. For more information contact Diane March, Director Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Diane.March@Donnelley.infousa.com.

About Yesmail

Yesmail is an e-mail marketing solutions provider. Yesmail has the experience and capabilities to create, build and implement e-mail campaigns that directly support client objectives, whether they are revenue generation, brand awareness or community building. With proven success in the acquisition and cultivation of a customer or prospect base, Yesmail is known for developing and implementing customer-centric e-mail solutions that drive results.

About HCI DIRECT Corporation

HCI Direct, Inc. is the largest direct marketer of hosiery hosiery

Knit or woven coverings for the feet and legs, worn inside shoes. In the 8th century BC, Hesiod referred to linings for shoes; the Romans wrapped their feet, ankles, and legs in long strips of leather or woven cloth.
 products in the U.S. UK and Canada and a premier direct marketing company serving the women's market. The company's mission is to deliver quality products and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 service, building long-term customer relationships. For more than 30 years, HCI has manufactured, marketed and distributed Silkies(R), the largest direct mail brand of woman's hosiery in the world. The company has approximately two million active worldwide customers. Headquartered in Bensalem, PA, HCI Direct is one of the few direct marketing companies with fully integrated manufacturing and fulfillment operations with a majority of production done in the U.S.A. For more information, please visit www.silkies.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 23, 2006
Words:967
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