Donnelley Marketing Introduces ProspectZone, A Real-Time Web-Enabled Sales Lead Acquisition System.Business Editors & High-Tech Writers OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--Sept. 5, 2000 Revolutionary Software Provides B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Marketers the Ability to Identify and Download Their Best Prospects Directly to Their PC Donnelley Marketing, an infoUSA company (Nasdaq:IUSA IUSA Indiana University Student Association ), the leading provider of proprietary business and consumer content, analytical services, data enrichment enrichment Food industry The addition of vitamins or minerals to a food–eg, wheat, which may have been lost during processing. See White flour; Cf Whole grains. , client information services See Information Systems. , and CRM/eCRM solutions today introduced ProspectZone, a real-time web-enabled lead generation system. Donnelley Marketing has combined its premier database of 12 million businesses with this revolutionary tool to provide its B2B clients instant access to their best prospects and the ability to download the information directly to their PC. ProspectZone provides a complete history of past selections as well as de-duplication and suppression of current clients and active prospects, making it much easier to effectively organize their prospecting efforts. "Finding and managing new business prospects is now faster, easier and more accurate with ProspectZone. From uncovering your best prospects to territory management to market analysis, ProspectZone is a complete online real-time sales lead A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). generation system," stated Michael Morreale, executive vice president of Donnelley Marketing. Fred Palmieri, chief technology officer of Donnelley Marketing, continued, "In combination with our superior database of 12 million businesses, ProspectZone provides our clients the ability to manipulate their house files against the most accurate and comprehensive business content, thereby targeting their best prospects. This leads to increased sales and productivity and eliminates channel conflict. ProspectZone's real-time web-enabled feature makes it the most targeted and cost-effective self-contained lead acquisition system available today." About Donnelley Marketing Founded in 1917, Donnelley Marketing is one of the nation's leading direct marketing solutions companies. They provide their clients with innovative, accurate and time-sensitive solutions to build lasting one-to-one relationships with their customers. These solutions include the industry's most accurate and comprehensive business and consumer content, as well as standard-setting analytical services, data enrichment and client information services. Donnelley serves clients in the e-commerce, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , merchant (catalog/retail), telecommunications, insurance and packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one industries. These clients use the company's products and services for direct marketing, telemarketing telemarketing, the practice of selling goods or services to customers by means of the telephone or of surveying consumer preferences in telephone conversations. , sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at (402) 537-7788. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at www.donnelleymarketing.com and www.infoUSA.com. Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. . The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission. |
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