Donnelley Marketing Introduces ConsumerConnect, New Product for Internet Direct Marketing and eCRM/CRM Solutions.

Business Editors

OMAHA, Neb.--(BUSINESS WIRE)--Aug. 15, 2000

Revolutionary Software Promotes Instant e-Commerce By Providing

B2C Marketers With 1-to-1 Real Time Internet Gateway for

Targeting and Connecting with Customers Online

Donnelley Marketing, an infoUSA company (NASDAQ: IUSA), the leading provider of proprietary business and consumer content, data enrichment, analytical and client information services, and Internet marketing solutions today introduced ConsumerConnect, a new product for Internet direct marketing, data enrichment and eCRM/CRM solutions. By leveraging Donnelley's MasterMatch database of approximately 400 million individuals and 225 million households with its infoConnect advanced matching software, ConsumerConnect enables marketers to identify, target and connect with consumers online, in real time. Web advertisers can use the ConsumerConnect gateway to match a consumer's unique profile with that of a product's target market and then update customer profiles to reflect purchasing decisions. By communicating with consumers while they are on-site and ready to buy, ConsumerConnect maximizes productivity and enhances opportunities for e-commerce.

"ConsumerConnect provides our clients with an integrated closed-loop solution for Internet profiling, direct marketing and eCRM. The ability to profile consumers while they are on our clients' web site or contacting their call center is very powerful. Armed with this detailed information, clients can create a personalized Web experience that results in higher consumer satisfaction, brand loyalty and revenues," stated Susan Henricks, president and chief operating officer of Donnelley Marketing.

Fred Palmieri, chief technology officer of Donnelley Marketing, continued, "ConsumerConnect utilizes proprietary matching logic to provide our clients with a 1-to-1 path to their consumers as well as the ability to update and retrieve data faster and easier than ever before. Clients can increase CRM productivity by instantly integrating the most accurate and comprehensive consumer content within their own operating systems to focus on a single consumer at a certain point in time. ConsumerConnect's real-time online feature makes it the most targeted and cost-effective direct marketing solution on the Web today."

"The powerful combination of ConsumerConnect and our previously announced companion product, BizConnect, along with the depth and breadth of our MasterMatch consumer file and idUSA numbering logic provides our clients with a clearly superior real-time CRM solution. All of our clients regardless if they are B2B or B2C will benefit from this suite of products," commented Michael Morreale, executive vice president of Donnelley Marketing.

About Donnelley Marketing

Founded in 1917, Donnelley Marketing is one of the nation's leading direct marketing solutions companies. They provide their clients with innovative, accurate and time-sensitive solutions to build lasting one-to-one relationships with their customers. These solutions include the industry's most accurate and comprehensive business and consumer content, as well as standard-setting data enrichment, analytical and client information services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance and packaged goods industries. These clients use the company's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at [phone]. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at www.donnelleymarketing.com and www.infoUSA.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.