Donnelley Marketing Introduces BizConnect, New Product for Internet Direct Marketing and eCRM Solutions.Business Editors & High Tech Writers OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--May 10, 2000 Revolutionary Software Promotes Instant e-Commerce By Providing B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Web Marketers With 1-to-1 Real Time Internet Gateway (1) See cable/DSL gateway. (2) A router or server that converts IP packets to IPX, AppleTalk or some other non-IP format and vice versa. It is used to connect non-IP networks to the Internet. for Targeting and Connecting with Customers Online Donnelley Marketing, an infoUSA company (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IUSA IUSA Indiana University Student Association ), the leading provider of proprietary business and consumer content, enrichment, analytical and client information services See Information Systems. , Internet marketing See Internet advertising. solutions and list management and brokerage services today introduced BizConnect, a new product for Internet direct Internet Direct, also known as "Indy", is a free software / open source socket library written in Object Pascal, an object-oriented version of Pascal. It includes clients, servers, TCP, UDP, and raw sockets, as well as over 100 higher level protocols implementations such as SMTP, marketing and eCRM solutions. By leveraging Donnelley's leading database of 12 million businesses with its infoConnect advanced matching software, BizConnect enables B2B Internet marketers to identify, target and connect with customers online and in real time. Web advertisers can use the BizConnect gateway to match a customer's unique profile with that of a product's target market and then update customer profiles to reflect purchasing decisions. By "capturing" the customer while they are on-site and ready to buy, BizConnect maximizes productivity and enhances opportunities for e-commerce. "BizConnect provides our clients with an integrated closed-loop solution for Internet profiling, direct marketing and eCRM. The ability to provide our clients with a profile of their customers while they are on their web site or contacting their call center is very powerful. Armed with this detailed information, clients can create personalized Web marketing campaigns that result in higher customer revenues, customer satisfaction and brand loyalty," stated Susan Henricks, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Donnelley Marketing. Fred Palmieri, chief technology officer of Donnelley Marketing, continued, "BizConnect utilizes proprietary matching logic to provide our clients with a 1-to-1 path to their customers as well as the ability to update and retrieve data faster and easier than ever before. Clients can increase CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. productivity by instantly integrating the most accurate and comprehensive business content within their own operating systems to focus on a single customer at a certain point in time. BizConnect's real-time online feature makes it the most targeted and cost effective direct marketing solution on the Web today." About Donnelley Marketing Founded in 1917, Donnelley Marketing, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of infoUSA (Nasdaq: IUSA), is a leading provider of business and consumer content, enrichment, analytical and client information services, Internet marketing solutions and list management and brokerage services. Donnelley Marketing serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance and packaged goods industries. These clients use the company's products and services for direct marketing, telemarketing, marketing planning, lead generation, sales planning, customer analysis and credit reference. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at (402) 537-7788. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at www.donnelleymarketing.com and www.infoUSA.com. Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission. |
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