Donnelley Marketing Inc's Carol Wright co-op to join forces with the nation's top radio stations.STAMFORD, Conn.--(BUSINESS WIRE)--April 18, 1995--The Carol Wright Co-op is teaming up with top radio stations across the country to provide added exposure for the nation's most established and largest co-op couponing cou·pon·ing n. The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash. and sampling program, as well as offering a multi-media sales opportunity for product managers of consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and . According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). , radio station contests in key markets will be promoted on the Carol Wright envelope and via inserts. In turn, on-air announcements will alert listeners to watch their mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). for that rival of the Carol Wright mailing. Brand names of coupons will also be mentioned on-air as an additional incentive to watch for the mailing. "This value-added marketing approach is exactly what product managers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. today," said Karen P. Schreiner, group director of co-op services for Donnelley Marketing Inc. "Product managers can incorporate all of the elements of a successful promotion including consumer, sales force and trade, and be assured of strong pre-delivery support." The roll-out of this new program will coincide with the April/May Carol Wright Co-op, and will be followed up with the October/November mailing. "This program presents a unique marketing advantage to consumer package goods marketers by leveraging the relationship consumers have with both the brands and their local radio station," Schreiner added. Donnelley Marketing Inc. is the nation's leading supplier of consumer information and database marketing services to retailers, consumer goods manufacturers and direct marketers. DMI maintains the most extensive consumer information databases, with demographic, lifestyle and purchase data on more than 80 million U.S. households and over 150 million U.S. consumers. Donnelley Marketing Inc. offers complete database management, research, data enhancement, and computer processing services. DMI's Carol Wright program offers pinpoint targeting for coupons, samples and offers, with a circulation of 30 million households. -0- NOTE TO EDITORS: Samples of the April/May Carol Wright Co-op are available. Please contact Ron Jacobs  The of this article or section may be compromised by "peacock terms".You can help Wikipedia by removing peacock terms. , Jacobs & Clevenger Inc. 312-645-0600. CONTACT: Donnelley Marketing Inc. Karen Schreiner, 708/495-1211 or Jacobs & Clevenger Inc. Ron Jacobs, 312/645-0600 |
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