Donnelley Marketing Announces Strategic Partnership with Simon Brand Ventures.Business Editors OMAHA Omaha, city, United States Omaha (ō`məhä, –hô), city (1990 pop. 335,795), seat of Douglas co., E Nebr., on the west bank of the Missouri River; inc. 1857. , Neb.--(BUSINESS WIRE)--April 1, 2002 Donnelley Marketing, a division of infoUSA, (Nasdaq:IUSA IUSA Indiana University Student Association ), announced today that they have entered into a strategic partnership with Simon Brand Ventures, the marketing division of Simon Property Group Simon Property Group, Inc. (NYSE: SPG), also known as SIMON, an S&P 500 company headquartered in Indianapolis, Indiana, is the largest developer of shopping malls in the United States. Simon Property Group, Inc. (Indianapolis), (NYSE NYSE See: New York Stock Exchange :SPG SPG - System Program Generator. A compiler-writing language. ["A System Program Generator", D. Morris et al, Computer J 13(3) (1970)]. ), to manage Simon's marketing database in-house, enabling Simon to provide data driven marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales to customers and prospects using Donnelley's MarketZone(TM). MarketZone(TM) is an internet-enabled, fully relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. tool for data manipulation, maintenance and campaign/e-campaign delivery. Simon will now be able to access data with demographic and lifestyle enhancements from Donnelley Marketing's 240 million consumers. Simon Property Group is the nation's largest shopping mall owner and manager, attracting over 100 million unique shoppers annually. Having the ability to collect data from their customers via e-mail, in-mall promotions and direct mail, then enhancing that data, will enable Simon to leverage its customer data in a unique way. This is the first time a national mall developer has used its assets to develop a national database of this scale. "This relationship will open doors to great new opportunities for both Simon and Donnelley Marketing," says Michael Morreale, Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. for Donnelley Marketing. "This partnership is an evolutionary step in our strategy to capture the full value of the 100 million unique consumers who regularly shop at Simon Malls," says Drew Sheinman, President of Simon Brand Ventures. "The more we know about the wants and needs of our customer, the more we can reinforce the value of the Simon brand," he added. About Simon Brand Ventures Since its creation in 1997, Simon Brand Ventures has pioneered the transformation of shopping malls into a medium where consumer brands can build one-to-one relationships with the more than 100 million shoppers making more than 2 billion visits to Simon malls each year. Recognized by Paine Webber as the "Gateway to the Consumer," Simon Brand Ventures has entered into strategic co-marketing partnerships with over 100 retailers and consumer brands within the last three years, staging memorable brand experiences in Simon malls utilizing a variety of media platforms. Simon co-marketing partners have included Pepsico, Visa U.S.A., Cingular Wireless, Ford Motor Company, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and Unilever Home and Personal Care-USA, among others. Additional Simon Property Group and Simon Brand Ventures information is available at www.shopsimon.com About Donnelley Marketing Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation's leading direct marketing solutions companies. They provide their clients with innovative, accurate and time-sensitive solutions to build lasting one-to-one relationships with their customers. These solutions include the industry's most accurate and comprehensive business and consumer content, as well as standard-setting data enrichment, analytical and client information services See Information Systems. . Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), and telecommunications, insurance and packaged goods industries. These clients use the company's products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. The company's headquarters are located at 5711 South 86th Circle, PO Box 27347 Omaha, Neb., 68127-0347. Donnelley Marketing can be contacted at 402/537-7788. For more information on Donnelley Marketing or infoUSA, please visit the companies' web sites at www.donnelleymarketing.com and www.infoUSA.com. |
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