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Donnelley Financial Forms Two New Strategic Alliances Strengthening Customized Communications Capabilities.


NEW YORK--(BUSINESS WIRE)--May 19, 1999--

Strategic Alliance Will Enhance Delivery

of Direct Marketing Services

R.R. Donnelley Financial announced today it has formed two strategic alliances to enhance its ability to deliver customized communications materials for clients using both the Internet and regular postal channels.

Donnelley Financial has formed an alliance with Experian, a global information solutions company based in Orange, CA, to provide integrated marketing services for investment and mutual fund companies seeking to attract new assets and investors.

The company also entered into a strategic partnership with PostX Corporation of Menlo Park Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc.
, CA, to use its PostX Express e-mail delivery service for first class business e-mail.

"The Donnelley Financial business development strategy is founded on a platform of providing superior customer service, which entails anticipating and responding to our customers' ever-changing needs," said John A. Greco, Jr., Senior Vice President of Marketing and Technology. "Our relationships with Experian and PostX put us in a position to provide access to state-of-the-art technologies enabling our customers to build closer relationships with their customers."

The agreement with Experian builds upon a long standing alliance begun by Donnelley Financial's parent corporation, RR Donnelley
Not to be confused with R. H. Donnelley, a directory publishing company
RR Donnelley NYSE: RRD is a Fortune 500 company based in Chicago, Illinois, that provides print and related services.
 & Sons Company, the world's largest printer and leader in print technology. Experian maintains the world's largest and broadest consumer database of 140 million people in 95 million households. The agreement gives Donnelley Financial's mutual fund and investment company customers access to a complete range of direct marketing solutions, including database system development and maintenance, list processing Processing non-numeric data. , printing and distribution.

Linking Donnelley Financial's digital print engines with Esperian's expertise in database system management, list selection and response tracking creates a platform that allows Donnelley clients to target customers and prospects based on specific needs and preferences and deliver personalized communications.

The PostX Express delivery service is based on the firm's innovative PostX Envelope System, which enables businesses to create interactive Java-based password-protected containers to deliver personalized information over existing e-mail.

A PostX Envelope is a secure electronic envelope An electronic envelope or e-envelope is almost like a postal envelope in function.

A letter or a document is put into a postal envelope, addressed and mailed through the postal system.
 that looks exactly like its paper counterpart, including a stamp, return address, date/time stamp and optional branding elements such as logos and graphics. It can be used to deliver a variety of electronic documents directly to customers' inboxes, offering privacy previously unavailable in e-mail.

With offices in forty countries, including 38 in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Donnelley Financial is the around-the-world and around-the-clock provider of financial printing, data and content management and distribution services to the capital market, investment company and healthcare communities. From electronic filings on EDGAR Edgar or Eadgar (both: ĕd`gər), 943?–975, king of the English (959–75), son of Edmund, king of Wessex. In 957 the Mercians and Northumbrians rebelled against Edgar's brother Edwy and chose Edgar as their king.  to secure, interactive web-based document proofing on SENDD SENDD Secure Electronic Net Document Delivery (tm), from integrated communications solutions to Plain English Plain English (sometimes known, more broadly, as plain language) is a communication style that focuses on considering the audience's needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences.  expertise, Donnelley Financial is at the forefront of multiple-media document creation and distribution. A staff dedicated to service and client satisfaction delivers Donnelley's capabilities and expertise.

Donnelley Financial is a business unit of R.R. Donnelley & Sons Company (NYSE NYSE

See: New York Stock Exchange
:DNY DNY display area code (NYX) routing (US DoD)
DNY Downstate New York
), number one in Fortune's Publishing and Printing class. For more information on Donnelley Financial, please visit our website at www.rrd.com.

Experian, www.experian.com, is a global information solutions company, which specializes in helping organizations to make more informed business decisions. The company is one of the world's leading suppliers of information on consumers, businesses, motor vehicles and property. By combining its databases with advanced technology and consultancy services, Experian assists its clients in targeting and acquiring new customers, building successful customer relationships and managing financial risk. The company employs 11,000 people in the UK, USA, Continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. , Africa, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and Asia Pacific. Annual sales are in excess of $1.5 billion. The company's headquarters are in Nottingham, UK, and Orange, California. Experian is a subsidiary of The Great Universal Stores P.L.C., a UK-based holding company that includes home shopping, retailing, property investment, finance and information services See Information Systems. .

PostX Corporation is a privately held Silicon Valley-based company providing secure, guaranteed e-mail delivery systems to the financial services industry. The PostX Envelope System(tm)combines the security and high-volume capacity of paper-based mail with the immediacy, convenience and cost savings of Internet e-mail. PostX services and solutions enable banks, brokerages, and investment firms to deliver critical and confidential information, such as trade confirmations, portfolio summaries, and billing information, directly to their customers' desktop. For more information, visit the PostX web site at www.postx.com or call 408-864-4010.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 19, 1999
Words:716
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