Donna Lencki, Chairman and CEO of Choicelinx Corporation to Address Employers' Summit On Health Care.

Business/Technology Editors and Health/Medical Writers

MANCHESTER, N.H.--(BW HealthWire)--March 15, 2001

Summit Participants Will Explore Cutting Edge Initiatives That

Will Reduce Health Care Costs

Choicelinx Corporation Chairman and CEO, Donna K. Lencki, will present at The Employers' Summit on Health Care on Wednesday, March 21, 2001, in Washington, D.C. The Summit participants will examine cutting edge initiatives that will reduce health care costs and improve the quality and delivery of health benefits to employees. Lencki's presentation titled "Customer-Designed Benefits: A New Era In Health Care" will focus on the new technology being developed to enable consumers to take a more active role in designing their health benefits plans. The discussion will include the Internet and other new technologies that support the movement toward consumer self-directed health care plans. The current trends in health care parallel the shift in America's workplaces from defined pension plans to self-directed 401(k) plans.

Lencki said "Choicelinx' proprietary, Internet-based benefits configuration technology facilitates the shift to consumer-designed health care plans by offering employees the ability to configure unique health care benefits packages according to their specific family health care needs - from medical and dental care to alternative medicine and vision care."

Choicelinx has combined its state-of-the-art technology and medical management services with an experienced customer service team and expansive on-line management tools. These tools can be customized and include claims tracking, physician service capabilities, e-mail and on-line chat, as well as comprehensive health and wellness information.

Lencki added, "When people make purchasing decisions on virtually every other product and service they buy, they have access to extensive product feature and cost information. This is simply not the case today with traditional health care benefits plans. For the first time, employees have access to valuable cost information to help them make informed decisions when designing their own health benefits coverage."

Choicelinx uses a tested, actuarial model to allow for expanded choice while simultaneously addressing selection risk. The product's actuarial platform gives employers the flexibility to offer their employees the opportunity to customize their benefit plans at an individual level without increasing their costs. Using Choicelinx, employers can expand employee choice through a single health offering rather than bear the administrative costs associated with offering many different plans.

Choicelinx is a benefits technology and services company specializing in a new generation of customer-designed benefits for self-insured employers, traditional insurance companies, managed care organizations (MCOs) and financial services companies. To learn more about Choicelinx' patented configuration technology and how to offer it in your workplace, visit the company on the Web at http://www.choicelinx.com.