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Donkey Kong Hits the Road With National ``Beast Is Back'' Tour; Nintendo Travels to 15 U.S. Cities Showcasing Donkey Kong 64; Search for Nation's Best Ape Call Begins.


REDMOND, Wash.--(BUSINESS WIRE)--Oct. 7, 1999--

The beast is back! Donkey Kong Donkey Kong may refer to:
  • Donkey Kong (video game), the original arcade game
  • Donkey Kong (character), the title character
, the king of the videogame jungle, is swinging into a town near you this fall. On October 9, Nintendo of America Inc. unleashes its nationwide tour for Donkey Kong 64(R), one of the biggest games for the Nintendo(R) 64 -- the only entertainment system capable of handling him.

The national "Beast Is Back" tour invites thousands of fans to play Donkey Kong 64 before the game officially launches on November 22.

A customized 34-foot-truck equipped with 12 N64 consoles will visit 15 U.S. "jungles" nationwide from October 9 through November 22 including Philadelphia, Boston, Washington DC, Cleveland, Chicago, Oklahoma City Oklahoma City (1990 pop. 444,719), state capital, and seat of Oklahoma co., central Okla., on the North Canadian River; inc. 1890. The state's largest city, it is an important livestock market, a wholesale, distribution, industrial, and financial center, and a farm , Dallas, Austin, Albuquerque, Phoenix, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Sacramento and Seattle. The truck's exterior features 3-D graphics of Donkey Kong, with scenes from the forthcoming game. Consumers can play Donkey Kong 64, and have a chance to win T-shirts, Donkey Kong music CDs and games. Fans can check out www.donkeykong64.com for a complete update on tour dates and locations.

"The 'Beast Is Back' tour is just one of the many marketing initiatives supporting the launch of Donkey Kong 64. The size of the tour alone proves he's back -- bigger and better than ever," says Peter Main, Nintendo's executive vice president, sales and marketing. "The anticipation surrounding this title is through the roof, which is why we're offering fans a chance to catch the beast early at key locales."

The tour kicks off on October 9 at the Philadelphia CollegeFest, a free concert featuring performances by Sugar Ray and Luscious Jackson This article is about a band. For a basketball player whose name inspired this band, see Lucious Jackson.

Luscious Jackson is an alternative/pop-rock group formed in 1991.
. Nintendo also will launch a national contest that day to find the best "Ape Call" through call-in radio promotions in all 15 cities, culminating in Seattle with the announcement of the winner, who will receive an original vintage Donkey Kong arcade unit.

The "Beast Is Back" tour is part of a $12 million marketing and advertising campaign by Nintendo to promote Donkey Kong 64, which is expected to be the hottest selling game of the holiday season, and one of 40 new titles available for the N64. The "Beast Is Back" tour will promote Donkey Kong 64's pre-sell campaign which officially starts October 24 at major retailers.

In addition to the game's release, Nintendo will release a limited edition Donkey Kong 64 hardware bundle, featuring a transparent "jungle green Jungle green is a Crayola crayon color. Jungle green
Displayed at right is the color jungle green.

The specific shade of color jungle green called "jungle green" by Crayola was formulated by Crayola in 1990.
" N64 console, controller, an Expansion Pak For content expansions for computer and video games, see .
The Expansion Pak is a RAM add-on for the Nintendo 64 game console, released in 1998. It gives the Nintendo 64 an extra 4MB of RDRAM, for a total of twice the original (4MB) of on-board RAM.
(tm) and a banana yellow Donkey Kong 64 game pak. The bundle launches November 22 for a suggested retail price of $129.95. The game with the Expansion Pak will be available for a suggested retail price of $69.95.

Donkey Kong 64, developed by U.K.-based Rare Ltd., features massive, full 3-D environments and stunning graphics that push the N64 to its fullest potential. Players will be able to use familiar faces like Donkey Kong and Diddy Kong Diddy Kong is a fictional character in the Donkey Kong series of video games. He lives on Donkey Kong Island in the Kongo Jungle, and is easily identified by his red hat, which has a Nintendo logo on it, and shirt. He is Donkey Kong's buddy, sidekick, and nephew. (R), and new characters Tiny, Chunky and Lanky. Each has unique abilities that need to be tapped to progress through the game.

Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, created such industry icons as Mario(R) and Donkey Kong(R) and launched franchises like The Legend of Zelda(R) and Pokemon(tm). Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64 and Game Boy -- the world's best-selling video game system. As a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in North America.

The independent Entertainment Software Rating Board (ESRB ESRB Entertainment Software Rating Board
ESRB Estrogen Receptor Beta
ESRB Explosive Safety Review Board
) rates Donkey Kong 64 "E" for "Everybody." For more information about the ESRB, visit www.esrb.org.

For more information about Donkey Kong 64 or any other Nintendo product, visit the company's web site at www.nintendo.com.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 7, 1999
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