Don Sebastiani & Sons Finishes 2006 with 30% Growth.SONOMA, Calif. -- The Sonoma Valley-based negociant winery Don Sebastiani Don Sebastiani grew up in Sonoma, California, United States. Born of August and Sylvia Sebastiani, he was the youngest of three children: Sam, Mary Ann, & Donny. He attended St. Francis Solano School in Sonoma, Bellarmine Prep in San Jose, and the University of San Francisco. & Sons today announced a 30% increase in sales over 2005. Founded in 2001, the company passed the threshold of 1 million cases sold in 2004, and shipped more than 1.75 million cases in 2006. "We're flattered, and sometimes surprised, that our brands are doing as well as they are," said Don Sebastiani, Jr., Marketing Director for Don & Sons. The company's oldest brand is also its fastest growing -- Pepperwood pepperwood, name for several trees, among them the California laurel. Grove saw 2006 gains of 42%. Also contributing to the company's success are the Aquinas Napa Valley Napa Valley, Calif.: see under Napa. Napa Valley greatest wine-producing region of the United States. [Am. Hist.: NCE, 2990] See : Wine brand, with 34% growth, and the winery's million-case brand, Smoking Loon loon, common name for migratory aquatic birds found in fresh- and saltwater in the colder parts of the Northern Hemisphere. Its strange, laughing call carries for great distances. Like the grebes, loons float low in the water and their legs are placed far back. , with a 24% gain. The winery's other established brands, SKN SKN St. Kitts & Nevis (Caribbean) SKN Skeen SKN Spezial Kommando Nord (gaming clan) SKN Stock Keeping Number and Mia's Playground, also saw growth in the double-digits. In addition, 2006 saw the launch of four new Don & Sons brands - Plungerhead, Hey Mambo, The White Knight White Knight falls off his horse every time it stops. [Br. Lit.: Lewis Carroll Through the Looking-Glass] See : Awkwardness White Knight invents clever objects that never work. [Br. Lit. , and Gino da Pinot, all of which became part of winery's The Other Guys sales portfolio. "We've been blessed with a talented team," Sebastiani noted, "and we owe all our success to the collective hard work of our employees." Don Sebastiani & Sons is a family-owned wine negociant firm specializing in the marketing of upscale, but moderately priced varietal wines. Principals Don Sebastiani and sons, Donny and August, are third and fourth generation California vintners and merchants. Don Sebastiani & Sons markets two separate portfolios, the Three Loose Screws Wine Company and The Other Guys. Don & Sons was named American Winery of the Year for 2005 by Wine Enthusiast Magazine Wine Enthusiast magazine is a magazine covering wine, food, spirits, travel and entertaining topics. It was founded in 1988 by Adam and Sybil Strum and reaches 686,000 (2006 Mendelsohn Affluent Survey) readers. , as well as Winery of the Year for 2005 by Gomberg, Fredrikson & Associates, a leading wine industry consulting firm. Its Pepperwood Grove and Smoking Loon brands were both named Impact Hot Brands of 2005 by M. Shanken Communications, publisher of The Wine Spectator and Impact Newsletter. The wines of Don Sebastiani & Sons regularly appear in the Quarterly Review of Wines, which three times has named a Don & Sons wine the "Wine of the Quarter." www.donandsons.com |
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