Don Ranly honored, Megan St. John joins.Editorial Advisory Board member Don Ranly Ph.D. received ASBPE's Lifetime Achievement Award on June 21 in Cleveland, at the Rock + Roll Hall of Fame and Museum. Plus, Megan St. John, the noted newsletter and information-services consultant in market strategy and planning, has joined NL/NL's Editorial Advisory Board. Congratulations, Don, and welcome, Megan. Dr. Ranly, of the University of Missouri School of Journalism The Missouri School of Journalism [2] is the world’s first school of journalism. It was founded by Walter Williams on Sept. 14, 1908, on the campus of the University of Missouri–Columbia. , helped pioneer the concept of "service journalism Service journalism is at its core personal. It promises insights, secrets, strategies, tips and direction to consumers rather than serving as just another piece of entertainment. And in that way, the majority of magazines that sell so well on our newsstands are classifiable as service ," which he defines in three words: * Useful, * Usable, and * Used. His distinctions are based on his conviction that "efforts to benefit readers are illusive il·lu·sive adj. Illusory. il·lu sive·ly adv.il·lu and they won't work unless information is easy to access and, ultimately, helps lead readers to significant action." Don has taken his service-journalism gospel on the road. He has led hundreds and of professional seminars and workshops, where he is recognized for his stimulating presentations, which themselves are designed to be useful, usable, and used. Robert Freedman, ASBPE ASBPE American Society of Business Publication Editors (professional membership society established in 1964 for business press editors) ASBPE American Society of Business Press Editors president and senior editor of Realtor magazine, said, "Dr. Ranly's service to B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business publishing is a testament to every corporate executive, mid-level manager, engineer, or other professional who reads business and trade publications to learn what useful ideas they can incorporate into their business." Don himself likes to say of business journalism Business journalism is the branch of journalism that tracks, records, analyses and interprets the economic changes that take place in a society. It could include anything from personal finance, to business at the local market to the malls, to performance of well-known and , "If it's not useful, it's useless." Ranly, University of Missouri School of Journalism, 213 Lee Hills Hall, Columbia, MO 65211, 573-882-7059, fax 573-884-5293, don@ranly.com Former SIMBA president joins board Megan St. John has practically done it all and seen it all as a consultant and executive in the newsletter, publishing and information industries. Her projects have included new product development, product positioning, competitive analysis, selling and acquiring properties, and strategic plans. Prior to beginning her consultancy, Megan was president of Simba Information Inc., Stamford, Conn., which at the time was widely recognized as the leading authority for marketing intelligence and forecasts in the media and publishing industries. Earlier, she was publisher of PBI PBI protein-bound iodine. PBI abbr. protein-bound iodine PBI, n See iodine, protein-bound. PBI protein-bound iodine. Media's Electronic Commerce Group, Potomac, Maryland Potomac is a census-designated place and an unincorporated area in Montgomery County, Maryland, United States. It includes the ZIP Code 20854 for properties and 20859 for US Post Office Boxes. , comprising a roster of 16 newsletters on the technologies and transactions of the extended enterprise. She has also been a featured speaker at a number of companies and international forums, including Northwestern University's Kellogg School Executive programs, Multinational Publishers Direct, and NEPA. St. John, 20 Juniper Road, Rowayton, CT 06853, 203-838-4921, fax 203-852-1316, megan@sinjinworks.com |
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