Don Holly Joins Green Mountain Coffee Roasters as Corporate Quality Manager.

Business Editors

WATERBURY, Vt.--(BUSINESS WIRE)--Sept. 13, 2001

Green Mountain Coffee, Inc. (Nasdaq:GMCR) has announced that Don Holly has joined the Company as Corporate Quality Manager. In this new position, Mr. Holly will be responsible for bringing continuous quality improvement to the sourcing, purchasing, operations, production, service, and distribution processes of the company to ensure the quality of coffee being brought to market.

Don Holly began his coffee career working with the Diedrich family as business partner, assisting in the initial growth of Diedrich Manufacturing, now Diedrich Coffee Roasters. He was instrumental in growing the Diedrich retail and wholesale business from one store to ten with $7.5 million in sales. During his career at Diedrich Coffee he served as Chief Financial Officer and Vice President of Operations.

In 1995, Mr. Holly was elected to the Board of Directors of the SCAA and served as Treasurer/Secretary before accepting a full time position with the organization as Administrative Director. In this position his responsibilities included the development and implementation of training programs, and he served as liaison to the Environment, Technical Standards, and Training Committees. While at the SCAA, Don had over 50 articles published in trade publications on topics including business, coffee science and preparation, roasting, retail development, and management. He was also involved with the original charter development of the Specialty Coffee Institute (SCI) and designed and operated the SCI Laboratory.

"I have known and admired Green Mountain Coffee Roasters for over fifteen years, and am honored to be a part of this great team," said Mr. Holly. "The people here are genuinely passionate about coffee and are committed to great coffee within the context of quality of life for all. It is so fulfilling to be working with compassion and consciousness about our world and our impact, as coffee is such an important and powerful tool for the goodwill of so many. This is a dream job for me in that it will give me the opportunity to put into practice so much of what I have learned and developed over the last two decades about coffee and business."

Robert Stiller, President and CEO of Green Mountain Coffee, Inc. said, "I am very excited that Don has joined our team. He brings the Company a wealth of experience that will add a deeper dimension to the quality of our work, our coffee, and our organization. We are very pleased to have Don working with us in this key area of our business."

Green Mountain Coffee, Inc. is a leader in the specialty coffee industry and has been recognized by Forbes Magazine as one of the "200 Best Small Companies in America." The Company roasts high-quality arabica coffees and offers over 60 varieties including single-origin, estate, certified organic, Fair Trade, proprietary blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters(R) and Frontier(TM) Organic Coffee brands.

The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee also operates a direct mail operation and e-commerce Web site (http://www.GreenMountainCoffee.com) with secure on-line ordering for customers from its Waterbury, Vermont headquarters. The Company seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner.