Don't settle for iMitations! Imagine Media's The 100% Independent Guide to the iMac Is the Authority On Apple's Best-Selling Sensation.

BRISBANE, Calif.--(BUSINESS WIRE)--Sept. 30, 1999--

On October 5, 1999, U. S. newsstands will be inundated with 140,000 issues of Imagine Media's comprehensive iMac primer, The 100% Independent Guide to the iMac.

This special interest title is an exhaustive encyclopedia brimming with useful iMac information for both new owners and old hands.

"The iMac is a phenomenon. With iMac sales at nearly 2 million units to date, and with pre-orders of the iBook topping 140,000, Apple is turning into the little `i' that could," says Nikki Echler, editor-in-chief of The 100% Independent Guide to the iMac and executive editor of MacAddict magazine. "Unlike other iMac guides, The 100% Independent Guide to the iMac was created to be accessible, fun and knowledgeable with out talking down to our readers. Add the software CD that we bundle, and our readers' have all the tools they need to use and understand their iMac."

"The iMac has taken the consumer market like wildfire," comments Cheryl England, president of Imagine Media's Computing Division. "People really responded to its ease of use and friendly, funky style. Our aim with The 100% Independent Guide to the iMac, is to reflect those characteristics back to the reader in both content and style. I think we hit our mark."

The 100% Independent Guide to the iMac is one of several publications that Imagine Media's Computing Division is launching this year as stand-alone, special interest titles. In addition to The 100% Independent Guide to the iMac, Imagine Media is also publishing Maximum Linux, The Net, Digital Musician, Digital Arts, and Maximum PC's Holiday Gift Guide. Most of these special interest titles were inspired by their UK counterparts which are published by Imagine Media's parent company, Future Network, Plc.

Imagine Media's Computing Division also includes the award-winning, perennial favorites, MacAddict and Maximum PC, both of which were nominated this year by the Western Publishers Association for 1999 Maggie awards. MacAddict alone, has amassed a great deal of industry recognition in a very short time including: the 1999 Silver Medal Award for Circulation Excellence from Circulation Management, Folio's 1998 Editorial Excellence Award for Best Consumer Computer Publication, and the 1996 CPA Award for Best Overall Computer Magazine.

MacAddict magazine is the ultimate hands-on guide to anything and everything Macintosh. In fact, it is the only magazine for Mac enthusiasts written by Mac enthusiasts offering readers a complete multimedia experience: a monthly print magazine, a companion CD-ROM packed with software, demos and updates; and the MacAddict Web site (http://www.macaddict.com).

About Imagine Media, Inc.

Imagine Media (www.imaginemedia.com), America's fastest-growing publisher of magazines and web-sites, recently became part of Future Network (www.futurenet.com), a noted European success story. Future Network has become Europe's largest publisher of consumer magazines covering computing and video games. Based in the San Francisco Bay Area, Imagine Media's publications sell in excess of 1.5 million copies per month. Its market-leading titles include Maximum PC, Business 2.0, MacAddict, PC Gamer, PC Accelerator, PSM: 100% Independent PlayStation Magazine, Next Generation, Official Sega Dreamcast Magazine, NGamer, and Games Business.