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Don't overlook the ABA Trust, Wealth Management and Marketing Conference! (ABA Resource).


A number of marketing issues will be discussed at the ABA Trust, Wealth Management & Marketing Conference, Feb. 26-28, 2003, at the Tampa Marriott Waterside Hotel in Tampa, Fla.

The titles of some of the marketing-related sessions include:

* Make 529 plans work for your clients and you.

* Batten down the hatches: strategies for retaining high net-worth clients and assets.

* Creating a culture of service excellence.

* High net-worth sales skill building.

* Retention and compensation issues of high net-worth sales professionals and relationship managers.

* Fundamentals of team selling: how to leverage your franchise or alliances.

To register, go to aba.com or telephone toll-free (800) BANKERS.

COPYRIGHT 2002 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2002
Words:103
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