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Don't miss out: CAN's ambassadors instill factual information about agriculture in young minds before misconception can take hold.


"It was one of the best times of my life, says Ginger Berry of Missouri Ag Industries Council Inc. of her experience at Blue Ridge Blue Ridge, eastern range of the Appalachian Mts., extending south from S Pa. to N Ga.; highest mountains in the E United States. Mt. Mitchell, 6,684 ft (2,037 m) high, is the tallest peak. Beginning with a narrow ridge in the north, c.  Elementary School elementary school: see school.  in Columbia, Mo., as an ambassador with the CropLife Ambassador Network (CAN).

Kids have a knack for making your day. Ask a question and the hands fly up with the sounds of "Oh, Oh!" Watch their eyes when they learn that satellites are used in farming or that soybeans can be made into crayons. Then, there's the child in the front who can define biotechnology better than you, and just for a moment you wonder who should be teaching whom!

But who better to teach about the safety and value of our industry than those of us working in it day in and day out Adv. 1. day in and day out - without respite; "he plays chess day in and day out"
all the time
. CAN's ambassadors instill in·still
v.
To pour in drop by drop.



instil·lation n.
 factual information about agriculture in young minds before misconception mis·con·cep·tion  
n.
A mistaken thought, idea, or notion; a misunderstanding: had many misconceptions about the new tax program.
 can take hold. It takes much less energy and time to teach the facts to youth than to change the misconceptions Misconceptions is an American sitcom television series for The WB Network for the 2005-2006 season that never aired. It features Jane Leeves, formerly of Frasier, and French Stewart, formerly of 3rd Rock From the Sun.  of adults.

Advocating for agriculture can be easy for marketers with the classroom presentations that are downloadable from the CAN Web site, www.ambassador.maca.org. A benefit of joining the network is having the school contacts made for you. All that is required of professionals is a few hours, plus enthusiasm for the ag industry.

In conjunction with National Ag Day in March and Earth Day in April, ambassadors presented "Environmental Stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources.  and Agriculture" to students across the Midwest. The presentation stresses that perhaps no other industry in the world has more invested in the Earth's resources than farmers and ranchers so what would be their motivation in threatening it? The presentation acts as a guide to discuss the environmental benefits of modern farming techniques. Adding information about agriculture specific to a professional's area, company and job makes it personal ... a connection.

Don't miss out on the chance to have the best time of your life and to catch a child's enthusiasm. Who knows, maybe one day that child in the front will be working with you!

To join the CropLife Ambassador Network or for more information visit our Web site, www.ambassador.maca.org, or e-mail Janet Braun at janet@maca.org.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Agri Marketing
Geographic Code:1USA
Date:Apr 1, 2005
Words:369
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