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Don't invest, drink. (Wall Street West).


Peter Eichler, chairman of Santa Monica-based Aletheia Research & Management Co., is a guy who likes to put his money down hard on his latest ideas on Wall Street.

"Starbucks?" he asks. " I would short it." They are on every corner in America already, and have a mysterious way of blending two-year sales figures sales figures nplcifras fpl de ventas  at same-store locations, which seems to result in sales growth, said Eichler, scion sci·on  
n.
1. A descendant or heir.

2. also ci·on A detached shoot or twig containing buds from a woody plant, used in grafting.
 of the Eichler name attached to the old Bateman Eichler Hill Richard brokerage.

"Think about it: Are Starbucks stores more crowded than a couple of years ago? With a Peet's coffee and whatever opening up everywhere too?"

Contributing columnist columnist, the writer of an essay appearing regularly in a newspaper or periodical, usually under a constant heading. Although originally humorous, the column in many cases has supplanted the editorial for authoritative opinions on world problems.  Benjamin Mark Cole Mark Cole is a multi-instrumentalist blues and roots musician based in Gloucester, UK Music
Mark primarily writes and performs blues music but also writes and performs music influenced by other American roots music genres such as americana, cajun, zydeco, bluegrass and
 can be reached at sevencontinents@mindspring.com.
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Title Annotation:Peter Eichler evaluates investing in Starbucks
Comment:Don't invest, drink. (Wall Street West).(Peter Eichler evaluates investing in Starbucks)
Author:Cole, Benjamin Mark
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 26, 2002
Words:115
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