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Don't be late again!


Lateness is such a problem in Ecuador that the government has gotten involved. "We have to be on time for the sake of God, the country, our people and our consciences," President Lucio Gutierrez said in October as he kicked off a national punctuality Punctuality
Fogg, Phileas

completes world circuit at exact minute he wagered he would. [Fr. Lit.: Around the World in Eighty Days]

Gilbreths

disciplined family brought up to abide by strict, punctual standards. [Am. Lit.
 campaign. The civic group leading the campaign has estimated that Ecuador loses more than $700 million per year because of lateness, Reuters Reuters

British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858.
 reported. Operating on what is jokingly known as "Ecuadorian time," people in South American nation habitually HABITUALLY. Customarily, by habit. or frequent use or practice, or so frequently, as to show a design of repeating the same act. 2 N. S. 622: 1 Mart. Lo. R. 149.
     2.
 arrive 15 to 30 minutes late to social events and business meetings. For the start of the campaign, the country synchronized syn·chro·nize  
v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es

v.intr.
1. To occur at the same time; be simultaneous.

2. To operate in unison.

v.tr.
1.
 its clocks and watches and at a public ceremony in Quito, the capital, counted down the 60 seconds to the official start time. Even President Gutierrez, notorious for keeping people waiting, has promised to do better.
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Article Details
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Title Annotation:International; Ecuador's national punctuality campaign
Publication:New York Times Upfront
Article Type:Brief Article
Geographic Code:3ECUD
Date:Nov 17, 2003
Words:139
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