Domino's Farms Announces End of Annual Christmas Charity Light Show.
Christy Dorer, director of the event, widely recognized as the largest spiritual light show in the world, noted that the show will be discontinued because space will no longer be available for indoor displays and activities, due to a reconfiguration of the complex's interior to meet changing tenant needs.
"This is a sad day for all of us," Dorer said. "The Light Display has been our effort to emphasize the preeminent role of Jesus in the annual celebration of Christmas. But the fact is that the show has become an unfortunate victim of Domino's Farms' success. This complex is operating at nearly full rental capacity, and our location has contributed so greatly to the growth of our tenants, that much of the area which had been used for the indoor portion of the show must be converted to office space."
Dorer noted that the indoor exhibits and activities have become an integral feature of the Light Display. "More than 60 percent of the people who attend the show visit the indoor exhibits," she said. "So we felt that eliminating this component would diminish the experience significantly. It would be a huge disappointment to our returning visitors, especially to the children who look forward to seeing the creche displays, meeting St. Nicholas, and riding the indoor train."
While the Light Display has been a major supporter of area charities, the annual event has sustained deficits in every year of operation.
"Domino's Farms has always stood by the commitments made to our participating charities," Dorer said. "Since the show's inception in the mid- 1980s, we've absorbed more than $2 million in operating expenses, but the charities have always received what they were promised. During our 2001 season, the show had record indoor attendance and several record-setting nights over all. It was the closest we ever came to breaking even, so we're pleased to end on a high note."
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Contact: Bill Koshelnyk, +1-734-930-3646, firstname.lastname@example.org , for Domino's Farms
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|Date:||Jun 18, 2002|
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