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Dolby Laboratories Is ''The Sound of Entertainment'' at CES.


Business Editors/High-Tech Writers

2003 International CES

Booth 22022

LAS VEGAS--(BUSINESS WIRE)--Jan. 3, 2003

Exhibit Emphasizes Continued Expansion of Dolby Audio

Technologies From the Cinema and Homes to Cars, PCs, and More

Dolby Laboratories “Dolby” redirects here. For other uses, see Dolby (disambiguation).
Dolby Laboratories, Inc. (Dolby Labs) (NYSE: DLB) is a USA-based company specializing in audio compression and reproduction.
, the world leader in multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  audio, is showcasing its leading-edge audio technologies at the 2003 International Consumer Electronics Show (CES), January 9-12, 2003, in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , under its "The Sound of Entertainment(TM)" theme. Visitors to the Dolby Laboratories Exhibit (Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. , South Hall, Lower Level, Booth 22022) will experience a host of advanced Dolby(R) audio technologies -- including Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV.

5.
, Dolby Surround A digital audio encoding system from Dolby that provides four channels. Derived from the Dolby Stereo technology used in movie theaters, Dolby Surround was introduced in the early 1980s for video soundtracks, audio cassettes, CDs, TV broadcasts, video games and PC software.  Pro Logic(R) II, Dolby Virtual Speaker technology, and Dolby Headphone See headphones.  technology -- in a wide range of consumer entertainment products designed expressly for use in the home and on the go.

Several new consumer electronics products incorporating Dolby technologies will be highlighted at the Dolby booth, including the first DVD-Audio application designed for the PC from Creative Labs, as well as Dolby Headphone applications from Denon and Pioneer.

Dolby Virtual Speaker technology will be demonstrated on several PC platforms in the exhibit. A dedicated listening room will highlight a consumer electronics application of Dolby Virtual Speaker processing sourced from an integrated circuit integrated circuit (IC), electronic circuit built on a semiconductor substrate, usually one of single-crystal silicon. The circuit, often called a chip, is packaged in a hermetically sealed case or a nonhermetic plastic capsule, with leads extending from it for  (IC) implementation developed by Analog Devices Analog Devices (NYSE: ADI) is an American multinational producer of semiconductor devices. Analog specializes in ADC, DAC, MEMS, and DSP chips for consumer and industrial goods. Analog is presently designing circuits in the 65 nanometer to 3 µm process feature sizes range. .

In addition to Dolby's BMW X A small five-cylinder radial engine for sport and training aircraft. Although this engine, the BMW X, proved successful at several large-scale events in 1930, including that year's round-Europe flight, only a few were built. A successor model, the BMW Xa, was introduced in 1931. 5 mobile entertainment concept car, outfitted out·fit  
n.
1. A set of tools or equipment for a specialized purpose: a welder's outfit. See Synonyms at equipment.

2. A set of clothing, often with accessories.

3.
 with a high-performance DVD-Audio and DVD-Video system and equipped with Dolby Headphone technology, Dolby will exhibit the Volvo XC90 SUV, the first production vehicle to include a factory-installed Dolby Pro Logic See Dolby Surround.  II sound system. The XC90 was recently voted Motor Trend's 2003 Sport/Utility Car of the Year.

"Dolby's 'The Sound of Entertainment' theme this year at CES underscores the many facets of Dolby's contribution to high-performance audio and entertainment-based products," said Ron Vitale, director of marketing, Consumer Division, Dolby Laboratories. "Historically, Dolby technologies have been synonymous with synonymous with
adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as
 surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio.  and high-quality audio entertainment in cinemas and home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  systems. Most recently, Dolby Digital audio and surround-sound technologies have migrated into personal entertainment products, automotive applications, gaming, and PCs. Dolby's CES exhibit will demonstrate how a variety of entertainment mediums are enriched and enhanced by Dolby technologies."

Dolby CES Presentations Include Something for Everyone

Dolby Exhibit highlights include the following:

--  The Dolby Sound of Entertainment Experience
    A dedicated home theater area will display "vignettes" that
    reveal the multiple applications of Dolby technologies in
    consumer entertainment, including broadcast HDTV, DVD-Video, PC,
    and console gaming, as well as DVD-Audio.

--  Gaming
    Visitors to Dolby's CES exhibit can also experience Dolby
    technologies in action -- literally! -- with hot game titles
    encoded in Dolby surround sound, including Activision's Tony
    Hawk's Pro Skater 4; The Lord Of The Rings(TM), The Two Towers(TM)
    from Electronic Arts(TM); Acclaim's Burnout(TM) 2: Point of
    Impact; Metroid Prime from Nintendo(R); and Tom Clancy's Splinter
    Cell(TM) from Ubi Soft(R). Dolby will also demonstrate two
    unreleased titles: Delta Force -- Black Hawk Down from NovaLogic
    and Panzer Dragoon Orta from SEGA(R). The games will run on one
    of the three major consoles: Microsoft(R) Xbox(TM), Sony
    PlayStation(R) 2, and Nintendo GameCube(TM), in either Dolby
    Digital 5.1 or Dolby Pro Logic II.

    PC gaming demonstrations will feature the Nvidia(R) nForce(TM) 2
    MCP processor, which integrates an audio processing unit and
    real-time Dolby Digital encoder for dramatic surround sound
    effects.

    Dolby's commitment to and involvement with the game community is
    unparalleled, and the presence of these important titles in the
    exhibit clearly demonstrates the excitement and dramatic impact
    that Dolby surround sound brings to this rapidly growing
    entertainment medium. To demonstrate the enhancement Dolby brings
    to games, several game consoles will be connected to
    home-theater-in-a-box systems, designed specifically for ease of
    setup and affordability: perfect for the gamer.

--  High-Resolution Multichannel Audio (DVD-A)
    Dolby will demonstrate this next-generation successor to the
    compact disc in three separate environments at CES, including
    home theater, mobile (car audio), and PC applications. The
    DVD-Audio platform delivers a warm and natural listening
    experience previously unavailable in packaged digital audio
    media. During playback, every aspect of the artist's performance
    is reproduced with the same crisp fidelity as was originally
    captured in the studio. DVD-Audio also offers a variety of
    value-added multimedia enhancements, such as music videos, slide
    shows, artist interviews, Web pages, and much more. The
    multichannel aspect of DVD-Audio, enhanced by MLP Lossless(TM)
    technology, affords a compelling new 5.1-channel listening
    experience for studio and live recordings alike.

--  Dolby Headphone technology
    A key focus of the Dolby CES exhibit will be live demonstrations
    of Dolby Headphone technology (co-developed with Lake Technology,
    Ltd.) in a variety of playback environments, including DVD-Audio,
    DVD-Video, PC applications, and gaming. Dolby Headphone
    technology allows users to listen to music, watch movies, or play
    video games with the dramatic surround effects of a 5.1-channel
    soundtrack through any set of headphones. Best of all, "listener
    fatigue," a phenomenon commonly associated with headphone
    playback, is virtually eliminated. Dolby Headphone technology is
    ideal for portable and mobile DVD players, and is presently
    featured in selected PC and A/V receiver applications.

--  Dolby Surround in Motion
    Mobile applications of Dolby Surround Pro Logic II and DVD-Audio
    technologies will be highlighted in the Volvo XC90 SUV and the
    Dolby BMW X5 concept car, both at the Dolby exhibit.

    Increasingly, multichannel audio and video technologies are
    enhancing the mobile environment, and Dolby Surround in Motion(TM)
    technologies are playing a key role in transforming the car into
    an exciting audio and visual entertainment platform. A variety of
    automotive manufacturers and after-market vendors are now
    providing DVD-Video systems designed specifically for mobile
    applications, and the majority of DVD-Video discs incorporate 5.1
    Dolby Digital audio as standard.

    Dolby Surround Pro Logic II is also ideally suited to provide
    dramatic surround-sound playback from a variety of high-quality
    sources including compact cassettes, CDs, and MP3 files. And for
    the ultimate in sound quality and resolution, DVD-Audio delivers
    a dramatic, rich multichannel surround experience in the home as
    well as the car.

--  Dolby in PC
    A growing trend is the use of PCs for personal entertainment:
    watching DVDs, playing video games, or listening to music. Two
    Dolby technologies for the PC -- Dolby Headphone processing and
    the newest innovation, Dolby Virtual Speaker technology --
    further enhance PC entertainment in playback environments where
    multiple-speaker setups may not be practical.

    Dolby Virtual Speaker technology (co-developed and owned by Lake
    Technology Ltd.) simulates a highly realistic 5.1-speaker
    surround sound listening environment from as few as two speakers,
    making it an ideal technology for digital television sets,
    mini-systems, personal computers, and a variety of consumer
    audio/visual products. Dolby Virtual Speaker technology also
    creates a wider two-channel environment during playback of stereo
    CDs and MP3 content. Dolby will exhibit software iterations of
    Dolby Virtual Speaker technology from CyberLink (PowerDVD XP) and
    InterVideo (WinDVD Platinum) in its PC display at CES.

    Dolby Headphone technology is also integrated into a variety of
    PC software applications, including CyberLink Power DVD,
    InterVideo WinDVD, and Nvidia NVDVD, to create a highly
    compelling 5.1-channel listening experience from any pair of
    headphones.

    The new Navigator Pro Media Center PC from Alienware(R) will also
    be on display in the Dolby exhibit, connected to a 5.1 surround
    sound system via the Navigator Pro's optical digital output. With
    a Media Center PC, consumers can easily access and control Dolby
    audio technologies incorporated in software DVD players included
    with Microsoft Windows(R) XP Media Center Edition.

--  Dolby in Television Broadcast
    To date, more than 40 million digital cable boxes incorporating
    Dolby Digital decoding have been sold. At CES, Dolby will display
    a variety of DBS, cable, and terrestrial set-top boxes that
    include Dolby Digital decoding, providing consumers with the best
    TV audio experiences available. Demonstrations of broadcast Dolby
    Digital 5.1 television programming transmitted by HBO and PBS
    will be featured.


Visit the Dolby website at www.dolby.com/ices2003/ to learn more about all the exciting Dolby technologies highlighted at the 2003 International Consumer Electronics Show.

About Dolby Laboratories

Dolby Laboratories is the developer of signal processing See DSP.  systems used worldwide in applications that include motion picture sound, consumer entertainment products and media, broadcasting, and music recording. Based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  with European headquarters in England, the privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 also has offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. , Beijing, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Note to Editors: Dolby, Pro Logic, and the double-D symbol are registered trademarks of Dolby Laboratories. MLP (Meridian Lossless Packing) The compression technique used in DVD-Audio that provides the highest audio quality. It delivers two channels at 192 kHz with 24-bit samples or six channels at 96 kHz.  Lossless See lossless compression.

(algorithm, compression) lossless - A term describing a data compression algorithm which retains all the information in the data, allowing it to be recovered perfectly by decompression.

Unix compress and GNU gzip perform lossless compression.
, Surround in Motion, and The Sound of Entertainment are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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