Dolby Digital Selected for First HD Channel in China with 100 Percent of Programming in Surround Sound; New China Hometheatre Channel HD Movie Channel First to Bring Chinese Viewers a Complete HDTV Experience on All Programming.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Dolby Laboratories “Dolby” redirects here. For other uses, see Dolby (disambiguation). Dolby Laboratories, Inc. (Dolby Labs) (NYSE: DLB) is a USA-based company specializing in audio compression and reproduction. , Inc. (NYSE NYSE See: New York Stock Exchange :DLB DLB Dementia with Lewy Bodies DLB Dynamic Load Balancing DLB Don't Look Back DLB Digital Lecture Board (University of Mannheim, Germany) DLB Digital Loopback DLB Downline Builder (multi-level marketing) ) announced today that the China Movie Channel is launching China's third HD channel, the China Hometheatre Channel HD Movie Channel with Dolby(R) Digital 5.1. The new HD channel will be the first in China's broadcasting history to broadcast 100 percent of its programming in surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio. . The China Movie Channel group will celebrate the launch of the China Hometheatre Channel HD Movie Channel on April 27, 2006 in a media conference at the Movie Channel Building, where media representatives will be invited to experience the high-quality HD service with both high-definition picture and Dolby Digital surround sound. The new HD channel will start broadcasting to Chinese viewers the same day. Chinese viewers with suitable HD set-top boxes and home theater systems need only subscribe to local cable broadcasters to receive the new HD channel. "Our viewers will be excited about our move to provide them with stimulating programming both visually and audibly, making the entertainment experience more compelling," said Mr. Ya Ning, Director, China Movie Channel. "When watching television, the video and the audio are equally important to the experience, and working with Dolby insures that viewers will have the highest quality audio possible." "China Movie Channel is taking a lead in bringing its viewers the most compelling television experience. With the launch of its new HD channel, which is broadcasting completely with Dolby Digital surround sound, China Movie Channel is part of the world's elite broadcasters moving to a comprehensive high-definition presentation," said Bill Jasper, President and Chief Executive Officer, Dolby Laboratories. Dolby Digital is used extensively in the broadcast television industry worldwide, including North America, Europe, and Australia, via satellite, cable, and terrestrial services for both HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates and standard-definition DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. programming. In January of this year, China Central TV announced China's first HD channel, CCTV CCTV abbr. closed-circuit television CCTV closed-circuit television HD Channel, which broadcasts select programming in 5.1 surround sound from Dolby. Also in 2005, Dolby worked with the Shanghai Media & Entertainment Group (SMEG SMEG Société Monégasque de l'Electricité et du Gaz ) to launch China's first standard-definition cable television channel with 5.1 surround sound. About Dolby Laboratories Dolby Laboratories (NYSE:DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. , games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo. For more information about Dolby Laboratories or Dolby technologies, please visit www.dolby.com. Certain statements in this press release, including statements regarding the performance, capabilities, and impact of Dolby's broadcast products and surround sound technologies, as well as high-definition video; the potential benefits that Dolby customers, including broadcasters and audiences, may derive from these products and technologies; and the anticipated market acceptance of these products and technologies, especially in China, are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: risks associated with building customer and consumer acceptance of and demand for Dolby's technologies and services in China and throughout the world; competition risks; risks associated with the development of the markets for surround sound broadcasts generally; rapid changes in technical requirements for sound entertainment; risks associated with introducing new technologies to broadcasters; risks associated with having Dolby products and technologies adopted as industry standards in the broadcast industry and other entertainment industries; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including its quarterly report on Form 10-Q Form 10-Q See 10-Q. for its fiscal quarter ended December 30, 2005. Dolby disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. S06/17239 DLB-G |
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