Printer Friendly
The Free Library
14,504,174 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Dog candy.


Taste of Nature Inc. is going to the dogs.

The Beverly Hills-based candy producer is making and distributing dog treats under a license agreement with Westbury, N.Y.-based Nathan's Famous Nathan's Famous is a chain of U.S.-based fast food restaurants specializing in hot dogs. The original Nathan's stands at the corner of Surf and Stillwell Avenues in the Coney Island neighborhood of the New York City borough of Brooklyn.  Inc., the company behind Nathan's hot dogs. The company plans to sell the treats at some 1,300 pet specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
.

"This is the first time a human brand has ever gotten into the beef pet treat space. It is an interesting angle to take the brand," said Scott Samet, Taste of Nature's co-president.

The treats come in two varieties: a 1.5 ounce single-serve product in three flavors (cheddar, bacon and smoked beef) that costs around $2.50, and a 4-ounce product of bite-size hot dogs that costs $4.99 to $5.99.

Pet stores are a new distribution channel for Taste of Nature, which started in 1992 vending healthy snack foods A list of snack foods is shown below. For more information, see snack foods. List of snack foods
Chips
(Crisps)
  • Banana chips
  • Bugles
  • Cheese curls
  • Cheese puffs
  • Combos
  • Corn chips
  • Nachos
  • Pita chips
  • Pretzel
  • Potato chips
 to movie theaters and later entered the packaged candy market. Samet sees the pet products as a growth area to further reduce the company's dependence on movie theater sales. Last year, sales of its products were flat at movie theaters.

"Years ago, I would say we were too concentrated, and we have taken stapes stapes /sta·pes/ (sta´pez) [L.] the innermost of the auditory ossicles; it articulates by its head with the incus and its base is inserted into the oval window

sta·pes
n. pl.
 to diversify," said Samet. "The pets would be a further diversification."

It's estimated that the dog treats will generate revenues of $2 million to $3 million in their first year, with the company expected to rack up $25 million in sales for all its products, which include Care Bear Gummi Bears and Simpsons Fruit Snacks.

Taste of Nature is looking to add more products to its pet assortment. Upcoming additions could include a mint for pets and a gummy gummy

an old sheep that has lost all of its incisor teeth.
 vitamin product.

Staff reporter Rachel Brown Rachel Brown (born July 2 1980) is an English footballer, currently playing as goalkeeper for Everton Ladies and England Women.

After a long spell out with injury, Brown returned to the England team against Sweden in the last group game of Women’s Euro 2005.
 can be reached at rbrown@labusinessjornal.com or by phone at (323) 549-5225, ext. 224.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:dog foods
Author:Brown, Rachel
Publication:Los Angeles Business Journal
Article Type:Brief article
Geographic Code:1USA
Date:May 29, 2006
Words:298
Previous Article:Timing seems right for jeans manufacturer to sell shares.(Blue Holdings Inc.)
Next Article:More sizzle.(Sizzler Restaurants International Inc.)(Brief article)
Topics:



Related Articles
Dog eat dog. (non-traditional employee benefits)(The Flip Side)(Column)
SWEET SUCCESS; CONCESSIONS ARE A BLOCKBUSTER AT THE BOX OFFICE.(News)
PET CALENDAR.(L.A. LIFE)
COMMUNITY CHEERS UP CHILLY DAY; GRAY SKIES OVER GRANADA HILLS DON'T DETER PARADE PARTICIPANTS.(News)
Best of show--specialty.(marketing of dog food )
Hungry at the turn?(Health: staying sharp)(Brief Article)
Christmastime is no holiday for pets.(Animals)(From toxic plants to dangerous foods, hazards multiply at this time of year)
Gut check.(Food)(Who wins the UO vs. OSU rivalry based on culinary prowess?)
Egg hunt in danger of cracking without funds.(Holidays)
DOGGONE-GOOD BALLPARK FARE STADIUM HOPING OT HIT A HOME RUN WITH THE ADDITION OF HEALTHIER SNACK OPTIONS.(U)(Recipe)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles