Printer Friendly
The Free Library
4,474,237 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Does your cat match your sofa?


FIDO COULD SOON be getting a backpack. Ikea, the Swedish household furnishings group, is testing sales of pet accessories in an attempt to take a slice of a global market worth an estimated $7 billion a year.

The Swedish group, best known for its self-assembly furniture and Scandinavian design, is testing a range of pet accessories in 20 of its 179 stores across the world. The move comes at a time when spending on pet-care products is steadily increasing despite falling pet ownership in some Western countries.

[ILLUSTRATION OMITTED]

The new products range from pet baskets, bowls, towels and leashes to dog Frisbees. Ikea CEO Anders Dahlvig says the present limited range is a test, but adds: "Who knows where it could grow? It's a multibillion-dollar business worldwide."

A survey of the British pet market this year found owners were increasingly viewing pets as part of the family. "As a result, consumers are prepared to spend significantly more money on the health and emotional welfare of their animal," the report said.

"There is also evidence that in some sectors, such as collars and leashes and feeding bowls, owners are becoming more fashion-conscious and are buying accessories to change their pets' 'look' or to match the item with interior decor."

But when it comes to pampering pets, Britain still lags behind the U.S. The survey group Euromonitor International said sales of pet-care products, not including food and health care, will reach $2.4 billion in the U.S. next year.

--Nicholas George, Financial Times

COPYRIGHT 2004 Chief Executive Publishing
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:MANAGEMENT
Author:George, Nicholas
Publication:Chief Executive (U.S.)
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 1, 2004
Words:254
Previous Article:Asian CEOs stress innovation.(MANAGEMENT)(Brief Article)
Next Article:A bright outlook on tech investment.(CEO CONFIDENCE INDEX)
Topics:



Related Articles
Animals in Art.(Brief Article)
Go To Your Studio and Make Stuff.(Review)
Lively tabloid offers easy access to employee news.(Brief Article)
Deployment of U.S. Military, Civilian and Contractor Personnel to Potentially War Hazardous Areas from a Legal Perspective.
HOT TIPS : FROM MAN'S BEST FRIEND TO `DOMESTIC PARTNER'.(L.A. LIFE)
OLD FURNITURE CAN FIT IN NEW COLOR SCHEME WITH SLIPCOVER MAKEOVER.(L.A. LIFE)
HOT TIPS : SHOW YOUR SPIRIT VIA OLYMPIC LOOK.(L.A. LIFE)
HO, HO, HO, MERRY CRITTERS!(Holidays)(Pet owners take up Greenhill Humane Society on the offer of a photo of their "kids" with St. Nick)
Competition and corporate governance in Korea: Reforming and Restructuring the Chaebol.(Book Review)
SITTING PRETTY PETS ENJOY LUXURIOUS DIGS TO MATCH OWNERS' POSH DECOR.(U)

Terms of use | Copyright © 2008 Farlex, Inc. | Feedback | For webmasters | Submit articles