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Dodgers Name Kaiser Permanente Official Health Insurance Partner.


Collaboration of Dodgers and Kaiser Permanente Kaiser Permanente is an integrated managed care organization, based in Oakland, California, founded in 1945 by industrialist Henry J. Kaiser and physician Sidney R. Garfield.  Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  to Benefit the Youth of the Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Community

LOS ANGELES -- The Los Angeles Dodgers "Dodgers" and "Brooklyn Dodgers" redirect here. For the American football team, see Brooklyn Dodgers (football). For the Eastern Basketball Association team, see Brooklyn Dodgers (basketball).  and Kaiser Permanente Southern California announced a new collaboration today that makes Kaiser Permanente the "Official Health Insurance Partner" of the Los Angeles Dodgers. The agreement includes an innovative plan designed to benefit the Los Angeles community through such programs as the Dodgers Youth Baseball Camps and the "Team Think Blue" literacy program, along with traditional sponsorship marketing opportunities.

"We are proud to welcome Kaiser Permanente Southern California as a partner in the Dodger community," said Dodger Vice President of Partnerships Steve Spartin. "We have laid the foundation for a long-term collaboration that Kaiser Permanente and the Dodgers will build on in years to come. Our new partner's 'total health' message will not only reach millions of Dodger fans that visit Dodger Stadium     [  during the 2009 season, but will also underscore The underscore character (_) is often used to make file, field and variable names more readable when blank spaces are not allowed. For example, NOVEL_1A.DOC, FIRST_NAME and Start_Routine.

(character) underscore - _, ASCII 95.
 Kaiser Permanente's relationships and active presence within the Los Angeles community."

The Dodgers and Kaiser Permanente are focusing their efforts on community initiatives for the benefit of the Dodgers Dream Foundation and will support activities such as the "Team Think Blue" literacy program and the Dodgers Youth Baseball Camps. The new relationship will also bring healthy food choice items recommended by Kaiser Permanente at select Dodger Stadium concession locations, along with health and fitness tips as part of the in-game DodgerVision programming.

"Kaiser Permanente and the Dodgers have a shared vision of excellence and community involvement that will improve the health and well-being of the communities we serve," said Benjamin Chu, MD, MPH, president of Kaiser Permanente Southern California. "By joining efforts with the Dodgers, Kaiser Permanente will be able to reach more families with our messages about healthy eating and fitness, and together we can make positive changes that will improve the health of children and adults alike."

Kaiser Permanente's sponsorship of the Dodgers Youth Baseball Camps will include camp scholarships for 40 children from local Kaiser Permanente non-profit partners, and their sponsorship of "Jr. Dodgers" will bring fun activities to all the youngsters who signed up for the Dodgers free youth fan club.

One regular season Dodger Stadium promotional giveaway night will also be presented by Kaiser Permanente and be fully supported by Dodger television and radio partners. Kaiser Permanente will receive on-air advertising inventory with the Dodgers' English radio partner KABC KABC Kaufman Assessment Battery for Children  790 AM and the Dodgers' Spanish radio partner KHJ/La Ranchera 930 AM.

The "Team Think Blue" program, which includes an art and essay contest, helps students throughout Los Angeles, Riverside, San Bernardino San Bernardino, city, United States
San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854.
, Ventura, and Orange Counties improve their literacy and language arts language arts
pl.n.
The subjects, including reading, spelling, and composition, aimed at developing reading and writing skills, usually taught in elementary and secondary school.
 while encouraging the development of a healthy and active lifestyle.

As part of the Team Think Blue program, teachers will receive a comprehensive curriculum manual that adheres to California education standards, and student copies of newspapers delivered to their classroom from March through May, free of charge. Teachers also receive copies of a supplemental parent guide to send home, which is available in both English and Spanish, to help educate parents as well on the importance of healthy habits healthy habit Good habit, see there  for their families. Students can enter an art and essay contest for a chance to win Dodger tickets and an on-field experience. This year's program will reach more than 225,000 students from grades 4 through 12 in the five different counties.

The Dodgers will support Kaiser Permanente's community initiatives with marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  efforts and will schedule special appearances by current and former Dodger players at various events currently in development. In recognition of Kaiser Permanente's support for the Dodgers Dream Foundation, the Dodgers will also donate $100 to the foundation for every Dodger player walk during a regular season home game.

The National League West Division Champion Los Angeles Dodgers, pioneers in sport and world culture have won more games, more pennants, and more World Series than any other club in the National League since moving to Los Angeles. Since the start of the modern era in baseball, the Dodgers of Brooklyn and Los Angeles, combined, have a cumulative attendance of more than 180 million, the highest total in the history of baseball There are a number of articles about the history of baseball:
  • Origins of baseball
  • History of baseball in the United States
  • History of baseball outside the United States
  • Baseball in the United Kingdom
  • 1845 to 1868 in baseball
  • Pre-1850s in baseball
 or any other sport. Visit the Dodgers on the Internet at www.dodgers.com.

Kaiser Permanente, the nation's leading integrated health plan, was founded in 1945, and is a nonprofit, group practice prepayment program with Southern California headquarters in Pasadena, California Pasadena is a city in Los Angeles County, California, United States. As of the 2000 census, the city population was 133,936 and the 160th largest city in the United States. The California Finance Department estimates the Pasadena population to be 146,166 in 2005. . Serving the health care needs of 3.3 million members in Southern California, Kaiser Permanente encompasses the nonprofit Kaiser Foundation The mission of the Kaiser Foundation is to assist individuals and communities in preventing and reducing the harm associated with problem substance use and addictive behaviours. External links
  • Kaiser Foundation
 Health Plan, Inc. and Kaiser Foundation Hospitals and their subsidiaries, and the for-profit Southern California Permanente Medical Group, including nearly 56,000 technical, administrative and clerical employees and caregivers, and more than 6,400 physicians representing all specialties. For more info, visit www.kaiserpermanente.org.
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Publication:Business Wire
Date:Mar 19, 2009
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