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Dodge Dealers Continue as Co-Title Sponsor of NASCAR Event at Infineon Raceway.


Sports Editors/Business Editors

SONOMA, Calif.--(BUSINESS WIRE)--Jan. 26, 2004

The Northern California and Bay Area Dodge Dealers have been part of the Infineon Raceway family for the last three years as co-title sponsor of the annual NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  NEXTEL Cup event in the Sonoma Valley.

That relationship will continue as the Northern California and Bay Area Dodge Dealers have announced a multi-year strategic partnership with Infineon Raceway that will extend another five years, through the 2008 motor racing season. Dodge will continue as co-title sponsor of the NASCAR event, which will continue to be known as the Dodge/Save Mart 350. In addition, Dodge will also have the title of "Official Vehicles of Infineon Raceway."

"Our relationship with the Dodge dealers got off to a roaring start three years ago and it continues to grow and improve," said Steve Page, president and general manager of Infineon Raceway. "The promotional energy they put behind the NASCAR event has been remarkable and we look forward to a continued great partnership."

The partnership will feature a fully integrated package including promotional rights, logo rights, a comprehensive hospitality/ticket package, as well as a facility signage package that delivers millions of dollars in television value for Dodge each season. In addition, Dodge will be included in all pre-event publicity for the NASCAR event, and Dodge will also bring its mammoth "Dodge City" attraction as part of the festivities fes·tiv·i·ty  
n. pl. fes·tiv·i·ties
1. A joyous feast, holiday, or celebration; a festival.

2. The pleasure, joy, and gaiety of a festival or celebration.

3.
.

"On behalf of myself and the rest of the Northern California Dodge Dealers, we are excited to continue this partnership with Infineon Raceway and be a part of the greatest single-day sporting event of the year in Northern California," said Peter Gaines, Northern California Dodge Dealer Operations Manager. "With the continued growth of NASCAR and the talented group of Dodge drivers, we are looking forward to the next five years in the Sonoma Valley."

"In our business, renewals are the best vote of confidence we can receive. We are thrilled that Dodge and the Northern California dealers have entrusted us to help them grow vehicle sales for the next five years and look forward to continuing to build this strong partnership," said Tim Schuldt, vice president of sales and strategic business development for the raceway.

The Dodge/Save Mart 350 NASCAR NEXTEL Cup weekend will take place June 25-27.

Speedway Motorsports (NYSE NYSE

See: New York Stock Exchange
:TRK) is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premiere speedways: Atlanta Motor Speedway Atlanta Motor Speedway (formerly Atlanta International Raceway) is a superspeedway in Hampton, Georgia, twenty miles (32 km) south of Atlanta. It is a 1.54-mile (2.48 km) quad-oval track with a seating capacity of over 125,000. It opened in 1960 as a 1.5 mile standard oval. , Bristol Motor Speedway Bristol Motor Speedway, originally known as Bristol International Raceway and Bristol Raceway is a NASCAR short track located in Bristol, Tennessee. It was constructed in 1960, and held its first NASCAR race on July 30, 1961. , Infineon Raceway, Las Vegas Motor Speedway Las Vegas Motor Speedway, located in Clark County, Nevada, just outside Las Vegas, is a 1,200 acre (4.9 km²) complex of four different tracks for automobile racing. The complex is owned by Speedway Motorsports, Inc., which is headquartered in Charlotte, North Carolina. , Lowe's Motor Speedway Lowe's Motor Speedway (formerly Charlotte Motor Speedway) is a speedway in Concord, North Carolina, north of Charlotte. It features a 1.5 mile long quad-oval track that seats 167,000 people, with room for 50,000 more spectators in the infield.  and Texas Motor Speedway Texas Motor Speedway is a superspeedway located in the northernmost portion of the U.S. city of Fort Worth, Texas -- the portion located in Denton County, Texas. The track layout is very similar to Atlanta Motor Speedway and Lowe's Motor Speedway (formerly Charlotte Motor . The Company provides souvenir merchandising services through its SMI Properties subsidiary, and manufactures and distributes smaller-scale, modified racing cars through its 600 Racing subsidiary. The Company also owns Performance Racing Network The Performance Racing Network is a radio network controlled by Speedway Motorsports, Inc..

PRN broadcasts all NASCAR-sanctioned Nextel Cup and Busch Series events held at Speedway Motorsports-controlled tracks and assists with the Indianapolis Motor Speedway Radio Network
 (PRN) which broadcasts syndicated motorsports programming to more than 725 radio stations nationwide including XM Satellite and NASCAR.com. For more information, visit the Company's website at www.gospeedway.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 26, 2004
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