Dodge Brand, Turner Media Group Launch Interactive TV Advertising Campaign on DISH Network; Nearly 12 Million DISH Network Satellite TV Homes to 'Test Drive' All-New 2007 Dodge Caliber Via Interactive TV Experience.FARMINGTON HILLS Far·ming·ton Hills A city of southeast Michigan, an industrial suburb of Detroit. Population: 81,400. , Mich. & DENVER -- The Dodge brand and Turner Media Group (TMG TMG - TransMoGrifier. An early language for writing recursive descent compilers. It was macroed from the IBM 1604 to the IBM 709 to the IBM 7094 to the GE-635, where it was used by McIlroy and Morris to write the EPL compiler for Multics. ) are giving close to 12 million interactive TV subscribers of EchoStar Communications Corporation EchoStar Communications Corporation (NASDAQ: DISH) is the parent company of DISH Network and the maintainer of the satellite fleet that provides the signal that DISH Network markets. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DISH) and its DISH Network See DBS. satellite TV service a convenient way to experience the all-new 2007 Dodge Caliber  It has been suggested that some sections of this article be split into a new article entitled Dodge Caliber SRT-4. through an innovative, multi-level,
interactive TV advertising campaign that began this month and extends to
the end of July 2006.
Developed by DISH Network and TMG and built by interactive TV veteran OpenTV Corp. (NASDAQ: OPTV), this comprehensive ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). campaign consists of 30-second TV spots scheduled to run across dozens of cable networks that link viewers via an on-screen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. pop-up message, or "trigger," to an interactive web-like environment on their satellite TV. Viewers then simply use their TV remote to do the following: --View a gallery of photos of the Dodge Caliber; --View weekly features that focus on a different aspect of the Dodge Caliber; --Request a Dodge CD filled with games and wallpaper; --Locate a dealer with up to nine-digit zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. precision; --Click through to TMG's iDrive TV channel to watch an expanded version of a TV spot detailing the versatility and capability of the new Dodge Caliber; --Enter the iAd through a banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on the DISH Home portal that coincides with the TV campaign. "This new advertising campaign demonstrates to viewers how the Dodge Caliber redefines the compact car with space-efficient packaging, interior flexibility, innovative features and performance," said Mark T. Spencer, Senior Manager -- Dodge Communications. "Caliber buyers are savvy TV viewers who will enjoy the convenience of interactive television to take their first test drive." The Dodge Caliber ITV ads will run across dozens of cable network channels carried on DISH Network, the world's largest provider of interactive television. The nearly 12 million DISH Network households with interactive-capable receivers will be able to view the enhanced and triggered ads. Chrysler Group, TMG and DISH Network previously collaborated on an ITV campaign in the fall of 2005 for the JEEP brand. "Chrysler Group is an example of a company going beyond the traditional 30-second commercial to deliver an enhanced, real-time experience to consumers nationwide who never have to leave the comfort of their couches," said Chris Kager, president of TMG's Turner Advertising Group. "TMG is using the power of traditional cable networks along with the flexibility of our eight nationally distributed TV channels on DISH Network to offer advertisers on-screen triggers, 3/4 screen iAds, long-form video, RFI's and set-top box The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. audience analysis. And we're setting the pace for the industry by delivering interactive advertising to three times more homes than any other U.S. provider." About Chrysler Group The Chrysler Group, headquartered in Auburn Hills, Mich., produces Chrysler, Jeep(R), Dodge and Mopar(R) brand vehicles and products. The company increased worldwide annual sales in 2005 by five percent to 2.83 million vehicles, making the Chrysler Group the only North American-based automaker to achieve a sales increase last year. Its product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, the Jeep Commander The Jeep Commander (XK) is a mid-sized SUV introduced in 2006. It was first introduced at the 2005 New York Auto Show. It is a 7-passenger SUV and is just 2 inches longer than the Jeep Grand Cherokee. It has much more boxy styling, with an upright windshield and squared-off sides. , and the Dodge Charger. The DaimlerChrysler Corporation Fund, the Company's philanthropic arm, gave $26 million in grants in 2005. The Chrysler Group is a unit of DaimlerChrysler AG, the world's fifth-largest automaker, which produces passenger and commercial vehicles including the Mercedes-Benz, Maybach, smart and Freightliner brands. About Dodge Caliber Dodge Caliber redefines the entry-level vehicle by combining high value with bold styling and a slew of clever interior innovations. It will appeal to owners around the world who want Dodge attitude packaged with the capability and versatility of a sport-utility vehicle and the affordability and fuel-efficiency of an entry-level compact car. Dodge Caliber will appeal to up-and-coming buyers who are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a compact car that stands out from the crowd and gives them the flexibility to do more in terms of seating friends and storing gear. Caliber has the versatility and flexibility to accommodate their lifestyles, as well as a value price. With a starting U.S. Manufacturer's Suggested Retail Price (MSRP MSRP Manufacturer's Suggested Retail Price MSRP Message Session Relay Protocol MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service) MSRP Member of the Society for Radiological Protection (UK) ) of $13,985 (including a $560 destination charge), Dodge Caliber is priced $410 below the outgoing Dodge Neon. About EchoStar EchoStar Communications Corporation (NASDAQ: DISH) serves more than 12 million satellite TV customers through its DISH Network, the fastest-growing U.S. provider of advanced digital television services in the last five years. DISH Network offers hundreds of video and audio channels, Interactive TV, HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , sports and international programming, together with professional installation and 24-hour customer service. Visit EchoStar's DISH Network at www.dishnetwork.com or call 800-333-DISH (3474). About Turner Media Group Turner Media Group (TMG) is a full-service, turn-key provider of interactive TV advertising, direct response programming and transactional TV. TMG represents advertising media in various formats on eight of TMG's targeted transactional TV channels: The Men's Channel, Healthy Living Channel, Beauty & Fashion Channel, Resort and Residence, iDrive, Men's Outdoors and iShop TV. Comprised of two divisions, Turner Advertising Group and Turner Networks Group, TMG reaches an aggregate of more than 100 million homes nationwide through EchoStar's DISH Network satellite TV and major cable TV distributors Comcast, Time Warner and Cox on a market-by-market basis. TMG represents more than 6 million ad avails annually. TMG has offices in N.Y., L.A., Chicago, San Francisco, and Denver. Gary Turner Companies are not affiliated with Turner Broadcasting Systems, Inc. Visit www.turnermediagroup.com. |
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