Documentum Enhances Sales Pipeline Using Siperian's Customer Data Management Solution; Enables Customer Leads to Be Delivered to Salesforce Within Minutes.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--June 18, 2003

Siperian Inc.(TM), the leading innovator in Customer Data Management software solutions, has helped Documentum, a leading enterprise software company, reduce its sales related IT costs, enhance its sales pipeline and sales velocity, and increase its salesforce productivity. Documentum, the leading provider of enterprise content management, has successfully implemented the Siperian Activity Server to better integrate and manage its customer data.

Like most growing companies, Documentum found the management of customer information across its disparate systems challenging. The company wanted to bring its sales opportunity solutions closer together and turned to Siperian to integrate customer data across its sales and marketing systems to capitalize on its enormous market opportunity.

To manage its customer information, Documentum uses a Siebel sales force automation application and a MarketFirst marketing automation system. Using the Siperian Lead Activity Management System to integrate customer data from those solutions, Documentum has increased its effectiveness in managing and coordinating lead activities. The Siperian solution integrates all available customer information to create a comprehensive, true customer view that is propagated back to the various applications to maintain a consistent, real-time customer view. The Siperian system also applies Documentum-defined business rules to perform actions such as lead routing, to provide end-user alerts and drive better customer interactions, all through existing application or portal user interfaces.

"Within our sales environment, we must optimize customer data management in order to succeed," said Roy Gum, Director of eBusiness Strategy for Documentum. "With the Siperian Activity Server, we have a consolidated view of the customer. We've significantly reduced our lead management IT costs and optimized our lead routing process by defining business rules in the Siperian system."

Using the Siperian Activity Server, Documentum has experienced significant gains:

-- Cost Reductions. Significantly reduced costs associated with

data cleanup, and eliminated the need for human intervention

in data management.

-- Sales Pipeline Improvements. Coordinated marketing and sales

activities, reduced errors due to manual processing, and hot

leads are delivered to the salesforce within minutes.

-- Productivity Gains. Transferred leads no longer overwrite 

existing leads, all lead information is propagated to both the

marketing and sales automation systems, and duplicate leads

fell from 10% of all leads to just 1%.

"Documentum is among a growing number of companies looking to enhance customer data," said Darlene Mann, CEO of Siperian Inc. "Siperian was able to quickly add value to systems that Documentum was using to manage it customer and sales lead data. Siperian provides composite object technology that resides between and within multiple enterprise applications and provides a true, comprehensive view of the customer."

About Siperian

Siperian delivers customer data management software that provides a practical and comprehensive solution to integrating customer data across the enterprise. Siperian's hybrid approach combines the best of prior integration technologies with new innovations to leverage existing enterprise application investments in operational environments. By uniting relevant customer data with business processes, Siperian cost-effectively improves customer interactions and drives better business results. Headquartered in San Mateo, California, Siperian has strategic relationships with BEA Systems, DataFlux, IBM, iWay, PeopleSoft and Siebel Systems. For more information, please call 650-350-2200 or visit www.siperian.com.