Document Security Systems Signs Joint Marketing Agreement with Assa Abloy HID Global.Joint Marketing Activities Designed to Increase Market Penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" ROCHESTER, N.Y. -- Document Security Systems, Inc. (AMEX AMEX See: American Stock Exchange : DMC DMC Devil May Cry (video game) DMC Detroit Medical Center DMC Darryl McDaniels (rapper) DMC Destination Management Company DMC Del Mar College (Corpus Christi, TX) ) ("DSS (1) (Digital Signature Standard) A National Security Administration standard for authenticating an electronic message. See RSA and digital signature. (2) (Digital Satellite S "), a leader in proven, patented protection against counterfeiting and unauthorized copying, scanning and photo imaging, today announced that it has agreed to an exclusive marketing agreement with Assa Abloy The ASSA ABLOY Group is a Swedish company. The group is the world's leading manufacturer and supplier of locks. ASSA ABLOY was formed in 1994 when ASSA Ab was detached from Swedish security firm Securitas AB. HID Global ("HID") to market its select technologies to enhance the security of HID's contactless smartcards and proximity cards. HID will incorporate several of DSS's AuthentiGuard[TM] covert and overt technologies into their security access cards. The term of the agreement is one year with renewal options for a second year. DSS and HID will jointly market the enhanced security features on HID's technology with a significant focus on government markets around the world. HID, which pioneered the development of radio frequency identification See RFID. technology for physical access control, is a leading manufacturer of contactless access control cards and readers for the security industry. Its access control cards and devices are marketed under several brand names including "ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. Prox" and "iCLASS". Assa Abloy HID, is owned by parent ASSA ABLOY (ASZAF.PK) which is headquartered in Stockholm, Sweden. ASSA ABLOY is the world's leading manufacturer and supplier of locking and security access solutions. The company has some 30,000 employees and annual sales of about EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 3 billion. Assa Abloy HID recently acquired Fargo Electronics, Inc., a security card issuance systems company. Mr. Peter Ettinger, President of DSS, commented, "We are winning in our efforts to build alliances with partners that have significant presence in the security industry. Our partnership with Assa Abloy HID Global demonstrates the breadth of applications of our patented portfolio of technologies and that our technologies become a vital component in efforts to create layers of security. Importantly, this agreement entails a joint marketing effort to increase both DSS and HID's market penetration especially in the global government arena." DSS's AuthentiGuard[TM] technologies represent the leading anti-counterfeiting print security and authentication technologies on the market today and are believed to be the most effective optical deterrent security technologies that work with current models of digital copiers, imaging systems and scanners. About Document Security Systems, Inc. Document Security Systems, Inc. (AMEX: DMC) is a leader in proven patented protection against counterfeiting and unauthorized copying, scanning and photo imaging. The company offers a broad portfolio of anti-counterfeiting technologies, processes and products, and provides consulting for customized document security printing solutions. Its various anti-scanning technologies and products are used for currency, vital records, packaging, labels, tickets, ID Cards, passports and gift certificates. Document Security Systems' products, such as its new AuthentiGuard[TM] Security Paper, protect original documents from copying or duplication. Its strategy is to become the world's leading producer of cutting-edge security technologies for printed products. More information about Document Security Systems can be found at its websites: www.documentsecurity.com and www.plasticprintingprofessionals.com. About Assa Abloy HID Global Assa Abloy HID Global is a leading manufacturer in the access control industry, serving customers worldwide with proximity and contactless smart card A smart card that uses radio frequencies to provide a wireless connection to the reader. The transmission range is only a couple of inches, but allows the card to be quickly passed by a reader in applications such as secured entrances. See smart card and UltraCard. technologies; central station managed access controllers; secure and custom card solutions; digital identity and photo card management software solutions; and RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. electromechanical The use of electricity to run moving parts. Disk drives, printers and motors are examples. Electromechanical systems must be designed for the eventual deterioration of moving components that wear over time. The first TVs were electromechanical systems (see video/TV history). cylinders. Headquartered in Irvine, California Irvine is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28 1971, the 69.7 square mile (180.5 km²) city has a population of 202,079 (as of 2007). , HID operates international offices that support more than 100 countries and is an ASSA ABLOY Group member. To learn more, please visit www.hidcorp.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This release contains forward-looking statements regarding expectations for future financial performance, which involve uncertainty and risk. It is possible the Company's future financial performance may differ from expectations due to a variety of factors including, but not limited to, changes in economic and business conditions in the world, increased competitive activity, achieving sales levels to fulfill revenue expectations, consolidation among its competitors and customers, technology advancements, unexpected costs and charges, adequate funding for plans, changes in interest and foreign exchange rates, regulatory and other approvals and failure to implement all plans, for whatever reason. It is not possible to foresee or identify all such factors. Any forward-looking statements in this report are based on current conditions; expected future developments and other factors it believes are appropriate in the circumstances. Prospective investors are cautioned that such statements are not a guarantee of future performance and actual results or developments may differ materially from those projected. The Company makes no commitment to update any forward-looking statement included herein, or disclose any facts, events or circumstances that may affect the accuracy of any forward-looking statement. |
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