Doane Marketing Research helps soldiers keep in touch.Doane Marketing Research Inc., St. Louis, donated $2,028 in prepaid pre·pay tr.v. pre·paid, pre·pay·ing, pre·pays To pay or pay for beforehand. pre·pay  ment n. calling cards to U.S. troops in Iraq. Randy Thompson Randy Thompson is a Virginia-based Americana,alt-country singer/songwriter. As of 2006 he has recorded three CDs. He is one of a few artists who have reached the top 40 on Americana, country, and roots rock charts. , director of market
analysis and development at Doane, came up with the idea for the
donation following a market research study conducted among corn growers.
Doane Marketing Research typically gives its respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. a small cash
reward to thank them for their participation; Thompson decided instead
to offer the respondents the opportunity to send a prepaid calling card
to the soldiers. Thompson then proposed the idea to his son's
reserve unit, the 3rd Battalion, 24th Marines, Weapons Company, out of
Springfield, Mo. "They were ecstatic ec·stat·ic adj. 1. Marked by or expressing ecstasy. 2. Being in a state of ecstasy; joyful or enraptured. [French extatique, from Greek ekstatikos, from about receiving such a large number of phone cards for their unit in Iraq," Thompson said. In addition, Doane Marketing Research received almost an 80 percent cooperation rate on the study, about 30 percent higher than the company usually obtains with studies of this size. |
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