Do the right thing.

LIBERTY MUTUAL recently launched its "Responsibility: What's Your Policy?" advertising campaign. It's it's

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.

it's it is or it has
it's be ~have the first campaign with newly hired ad agency Hill Holiday.

The campaign expresses the responsibility theme through actions of ordinary people doing small, but responsible things to make everyday life a little bit better, Liberty Mutual said in a statement.

COPYRIGHT 2006 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.

Reader Opinion

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:	BRANDING; Liberty Mutual Insurance Co. and Hill, Holliday, Connors, Cosmopulos Inc.
Author:	Goch, Lynna
Publication:	Best's Review
Article Type:	Brief article
Date:	Oct 1, 2006
Words:	52
Previous Article:	Hartford Financial.(Advertising, Branding News)(Hartford Fire Insurance Co.)(Advantus Capital Management sues Aetna Inc.)
Next Article:	No-lapse ULs hit the market.(SPOTLIGHT)(Universal life)(Brief article)
Topics:	Advertising agencies Contracts Insurance industry Advertising Contracts

Related Articles
Reebok real gives Chiat/Day the boot. (Reebok ends contract with Chiat/Day/Mojo, hires Hill, Holliday, Connors, Cosmopulos)
Hill, Holliday Direct Lands GE Capital Projects.
The Meter Is Running.(insurers need to fight against legal challenges to litigation management)
Best's Rating Changes. (Ratings).(Brief Article)
Reinsurance rebournd. (Industry Strategies: Top Reinsurers By Line).
Property/casualty insurers: Ranked by 2001 direct statewide property/casualty premiums written. (The List).(Brief Article)
Taking the time: although insurers say they haven't changed their underwriting standards, they are investing more time and money to add staff,...
Best's rating changes.(U.S. insurance industry ratings)
Liberty Mutual U.K. Company expands presence in Europe.(Companies)(opened new office in Cologne, Germany; changed name to Liberty Mutual Insurance...
The long arm of Liberty Mutual: Liberty Mutual Insurance Cos. has been a leader in workers' compensation almost as long as employers have been...