Do the Right Thing.

Do the Right Thing

James Hoggan

Capital Books

22841 Quicksilver Drive, Sterling, VA 20166

9781933102863, $16.95, www.capital-books.com

Damage control, creative lying, spin--Public Relations has become a more and more tainted concept. "Do the Right Thing: PR Tips for a Skeptical Public" is a guide for public relations professionals who want to improve their own and their company's image in the face of a public which has been led through the motions so many times that they won't give most PR professionals the time of day anymore. "Do the Right Thing" is well worth the read for those who want to be wise to a wise society.