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Do the Dew: Wienerschnitzel Driving towards a Mountain Dew Dodge Intrepid Giveaway.


Lifestyle Editors/Business Editors

NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif.--(BUSINESS WIRE)--June 24, 2003

As part of Wienerschnitzel's summer on-the-cup promotion with Pepsi, a 2003 Dodge Intrepid The Dodge Intrepid was a large four-door, full-size, front-wheel drive sedan. It was mechanically related to the Chrysler Concorde, Chrysler LHS, Chrysler New Yorker, Eagle Vision, and also the 300M sedans.  with Mountain Dew mountain dew
n.
Illegally distilled corn liquor.
 graphics will be given away. The Intrepid is a replica of the race car that #19, Jeremy Mayfield Jeremy Allen Mayfield (born May 27, 1969 in Owensboro, Kentucky) is a driver in the NASCAR NEXTEL Cup Series who drives the #36 360 OTC Toyota Camry for Bill Davis Racing. He is married to his wife Shana, and they own three bulldogs and two pugs.  drives.

During June, July and August, every Mountain Dew/Wienerschnitzel specially designed 32 oz. paper drink cup features a peel 'n' win game piece. Every cup is a winner! The Grand Prize is the 2003 Mountain Dew Dodge Intrepid. The first prize is Richard Petty's Rookie Driving Experience, located in several states (with $500 cash spending money for the winner). Other prizes include: Dew Crew uniform shirts, duffel bags, t-shirts and hats; and, of course, tasty Wienerschnitzel food prizes. There are nearly 2.5 million game pieces good for free Wienerschnitzel food products (with purchase on a customer's next visit).

"This is a fun way to reward our customers," said Tom Amberger, director of marketing for Wienerschnitzel. "Since every cup is a winner, we want everyone to play, come back to redeem their prizes, and enjoy more delicious Wienerschnitzel products. And, of course, someone will be driving back in a brand new Mountain Dew Dodge Intrepid."

Customers will peel off a game piece from a specifically designed 32 oz. cup. If the game piece reveals a free food prize, customers can present it at any Wienerschnitzel on their next visit, and redeem the free food prize when they make a purchase. If a customer peels off a game piece and wins any of the non-food prizes (the Dodge Intrepid, Richard Petty Richard Lee Petty (born July 2, 1937) is a former NASCAR Winston Cup Series driver. "The King," as he is nicknamed, is most well-known for winning the NASCAR Championship seven times (Dale Earnhardt is the only other driver to accomplish this feat),winning a record 200 races  Driving Experience, or Dew Crew merchandise) there are instructions for them to call a toll-free number for information on how to redeem their winning prize.

Founded by John Galardi in 1961 with a single hot dog stand A hot dog stand is a food business stand that sells hot dogs, usually from an external counter on a public thoroughfare such as a road, street, mall or food court.  in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is one of the real pioneers of the quick-service food industry. Having successfully carved out a niche with hot dogs, the world's largest hot dog chain serves more than 106 million hot dogs annually. Based in Newport Beach, Wienerschnitzel has approximately 334 stores in 10 states.

For more information, contact Julie Reed of Morgan Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  at 949/261-2216 or julie@mmpr.biz.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 24, 2003
Words:375
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