Do You Need ROI Data to Cost-Justify Your PDA Deployment Proposal? Develop an Effective Handheld Computing Strategy That Will Make Your Company More Productive and More Profitable!

Business/Feature Editors & High-Tech Writers

Planet PDA 

NORWALK, Conn.--(BUSINESS WIRE)--Sept. 20, 2001

You've made the purchase and taken delivery of a new bunch of PDAs. Now, it's time to remove the shrink-wrap and get to work. From retail sales to the health-care industry, businesses in many industries are realizing rapid, high ROIs from their handheld computing strategies.

According to Marc Robins, TMC(TM) vice president and group editorial director, "The latest research into the relative cost of ownership of various types of enterprise computer systems, PDAs represent one-fifth the annual cost of a laptop computer and the value they offer in terms of increased productivity and efficiency is an order of magnitude greater."

In this age of heightened fiscal prudence, every new proposed technology purchase is being scrutinized and deliberated. Projects that are unable to demonstrate a short-term ROI are increasingly being postponed and even cancelled.

On the other hand, purchases and initiatives that promise significant productivity increases coupled with a quick ROI are still passing muster -- especially those that involve handheld computing and mobility.

From installing and setting up essential programs, optimizing the platform for specific business applications, discovering programming shortcuts, and learning the basics of synchronization, it's important that you take all the necessary steps to effectively jumpstart your enterprise handheld computing program.

The most advanced handheld computing solutions will be on display at "Planet PDA -- The Global Summit on Handheld Productivity Solutions"; the event will be held Dec. 4-6, 2001, at the Venetian Resort in Las Vegas.

Planet PDA will provide a first-class learning forum for anyone involved in implementing handheld devices into the enterprise. The editors of TMC's leading publications have developed a very informative conference program that will virtually assure you of knowing how you can use cost-saving handheld technology products and services to improve profitability in your business and make you more efficient.

For complete conference information, visit www.planetpdaexpo.com or call Hilary Inman at 203/852-6800, ext. 146.

If you're interested in speaking at Planet PDA, contact John Gatens at 203/852-6800, ext. 271.

About TMC

Since its inception in 1972, Technology Marketing Corp. (TMC(TM)) has produced industry-leading trade magazines and events focused on technology and telecommunications, and dedicated to providing information and educational insight about industries that had not received journalistic representation.

TMC(TM) publishes four magazines: Communications Solutions(TM), Customer Inter@ction Solutions(TM), Internet Telephony(R) and Communications ASP(TM), and two online publications, Planet PDA Magazine and TMCnet.com.

TMC(TM) is also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM), and provide factual and unbiased product reviews.

TMC also produces Communications SOLUTIONS EXPO, INTERNET TELEPHONY Conference & Expo, CUSTOMER INTER@CTION Solutions Conference & Expo, Communications ASP Conference & Expo and Planet PDA: The Enterprise PDA Event. TMCnet.com publishes 25 topical online newsletters.

The philosophy of professionalism and unbiased, in-depth education -- coupled with the respected product reviews of TMC Labs(TM) -- is what sets TMC(TM) publications and conferences apart from its competitors. For more information about TMC, visit its Web site at www.tmcnet.com.