Do You Know Your Diamond?GIA Noun 1. GIA - a terrorist organization of Islamic extremists whose violent activities began in 1992; aims to overthrow the secular Algerian regime and replace it with an Islamic state; "the GIA has embarked on a terrorist campaign of civilian massacres" Launches its First U.S. National Public Awareness Campaign CARLSBAD Carlsbad, cities, United States Carlsbad (kärlz`băd). 1 City (1990 pop. 63,126), San Diego co., S Calif., on the Pacific coast; settled in the 1880s, inc. 1952. , Calif. -- 'Tis the season [?] from now through the holidays and into early spring - for many couples to begin the hunt for the perfect diamond engagement ring. For some, it can be an intimidating in·tim·i·date tr.v. in·tim·i·dat·ed, in·tim·i·dat·ing, in·tim·i·dates 1. To make timid; fill with fear. 2. To coerce or inhibit by or as if by threats. process. With this in mind, the Gemological Institute of America The Gemological Institute of America, or GIA, is a non-profit institute dedicated to research and education in the field of gemology. The GIA is also well known for its gem identification and grading services, and developed the famous "four Cs" (Cut, Clarity, Color and Carat (GIA) [?] a nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. , gemological research and academic institution - today launched its first-ever national public awareness campaign to help better educate people about diamonds, the famous GIA-created Four Cs and GIA Diamond Grading Reports. The name of the campaign is "The Difference Between Wondering and Knowing" and it explains the Four Cs of diamond elements (Color, Clarity, Carat Weight and Cut), and the importance of having a diamond grading report, which will define for the consumer the exact gemological qualities of the stone he or she is intending to purchase. Ralph Destino Destino is a short animated cartoon released in 2003 by The Walt Disney Company. Destino is unique in that its production originally began in 1945, 58 years before its original release. , GIA chairman, said, "We are a public-benefit institution and, as such, we want people to see us as a resource with tools to help them. Our purpose in initiating this new awareness campaign is to help educate the public about diamonds and diamond grading reports so they are able to make more informed buying decisions." Since its founding in 1931, GIA has been setting the international standards used by the jewelry jewelry, personal adornments worn for ornament or utility, to show rank or wealth, or to follow superstitious custom or fashion. The most universal forms of jewelry are the necklace, bracelet, ring, pin, and earring. industry throughout the world. These standards have been set through continuous advances in research, education of jewelers, and through the Institute's laboratory services, including diamond grading. "People want more information," Destino said, "especially now as new technologies advance and synthetics and new diamond treatments begin to emerge in the market. Moreover, new jewelry distribution channels make diamonds more visible and available to more of the general public than ever before. People see and hear more about diamonds, and therefore want to know more about diamonds," he said. "This campaign will help answer their questions." The Difference Between Wondering and Knowing campaign has three parts: a national print and online advertising campaign targeted to audiences with an immediate need to know more about diamonds such as affluent jewelry buyers and men looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. wedding rings. Ads will run in several select, major publications in the U.S., and prominent websites. The ads are designed to direct the public to the second feature, which is a new GIA website: www.gia4cs.gia.edu. This website will provide a wealth of information about diamonds, the Four Cs, how GIA grades diamonds and how to read a GIA diamond grading report. It will offer basic and unbiased knowledge about diamond origins; the differences between natural diamonds, synthetics and look-alikes, details about diamond care, and other diamond essentials. The third aspect of the campaign is a kit for retailers to use to help them educate customers with confidence and accuracy about diamonds, the Four Cs and the International Diamond Grading System[TM]. About GIA An independent nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. , the Gemological Institute of America (GIA) is recognized as the world's foremost authority in gemology gem·ol·o·gy or gem·mol·o·gy n. The study of gems. gem  o·log . Established in 1931, GIA has translated its expert knowledge
into the most respected gemological education available. In 1953, the
Institute created the International Diamond Grading System[TM] which,
today, is recognized by virtually every professional jeweler in the
world. Through research, education, gemological laboratory services, and
instrument development, the Institute is dedicated to ensuring the
public trust in gems and jewelry by upholding the highest standards of
integrity, academics, science, and professionalism professionalismthe upholding by individuals of the principles, laws, ethics and conventions of their profession. . GIA can be found on the web at www.gia.edu. Media queries contact: Laura Simanton 760-603-4112 or Jessica Sachariason 760-603-4197. |
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