Do You Have What It Takes to Take Your Valentine's Day Date to the Next Level? Vibes Media Text Adventure Game Puts Virgin Mobile USA Customers to the Test.

Virgin Mobile Launches 'Dump'd! Text Adventure' Game on Jan. 15; Players Either Lock Their Honeys Up Long Term or Get Locked Out For Good

CHICAGO -- Virgin Mobile USA, the nation's leading youth wireless network, with 4.6 million customers, is partnering with Vibes Media, a leading provider of interactive text message and mobile content marketing programs, to launch their latest text adventure game that tests whether players on a virtual Valentine's Day date have the goods to take their relationships to the "next level."

The "Virgin Mobile Dump'd! Text Adventure" game will be available to Virgin Mobile customers from Jan. 15 through Feb. 16, 2007. The bold, interactive text-based campaign is the latest in a series of promotions Virgin Mobile has undertaken with Vibes Media. Others have involved text messaging games like Blackjack, picture messaging contests, ringtone personality quizzes, trivia challenges and the prequel to the Dump'd! date game -- last fall's "Back-2-School Hook-Up Text Adventure."

Like the previous Hook-Up game -- which was wildly popular and generated more than 1.2 million messages in a limited run last September -- Dump'd! Text Adventure responses are edgy and fun and incorporate the text messaging short-hand popular with Virgin Mobile's youth audience. For example, if a male player chooses a swanky restaurant over a sports bar, he'll get a chirpy response (Booyakasha! Looks like u made it past the Pre-Date). If a female player orders salad over steak, she'll get a lecture (Don't u know guys like a girl w/ an appetite?).

At the end of the "date" a tracker tallies up the points, gives the player a score and determines whether he or she survives the date and heads into a more lasting relationship. Those who get "dump'd" get served up the cold truth (Sorry honey. Ur just not quite girlfriend material).

The game offers contestants dozens of unique paths. To complete the game and get a score, players need to text their way through 50 messages. Each response earns players another entry into a sweepstakes drawing for a Sony PS3.

"The Hook-Up game taps into our youthful customer base's upbeat, creative personality profile, and we know the Valentine's Day text adventure game will take the interest to the next level," said Dominick Tolli, Vice President, Mobile Data Services, Virgin Mobile USA. "Who among us hasn't envisioned that perfect Valentine's Day date in our heads, and wondered just how it was going to go? Here, we're giving people a chance to play one of these dates out right on their own phone!"

"First and foremost, we at Vibes Media take pride in creating targeted programs that put consumers in an extended dialogue with a brand like Virgin Mobile," said Doug Rothrock, Vice President of Marketing and Sales, Vibes Media. "The Dump'd! Text Adventure program gives Virgin Mobile subscribers a chance to have some fun leading up to Valentine's Day and, in the process, form a more lasting connection with the Virgin Mobile brand."

About Vibes Media

Vibes Media, of Chicago, has been creating mobile marketing programs since 1998. The company has developed proprietary interactive software and promotional programs that enable marketers to communicate with, motivate and retain their customers in ways they never could before. Vibes is uniquely positioned in the industry to provide end-to-end services including strategy development, applications and software tools for execution, message routing, and post-program ROI analysis. Vibes can offer off-the-shelf programs or work with marketers to create a custom program designed for a particular business or marketing situation. The company has launched more than 7,500 mobile media programs and generated more than 135 million messages in the United States, partnering with wireless carriers, entertainment enterprises, musical acts, sports teams and leagues, and a wide variety of consumer brands. Please visit www.vibes.com for more information.

About Virgin Mobile USA, LLC 

The nation's leading wireless youth network, Virgin Mobile USA provides 4.6 million customers with the most flexibility and choice in wireless services without long-term contracts. Voice pricing plans range from monthly options with unlimited nights and weekends to by-the-minute offers, allowing consumers to adjust how and what they pay according to their needs. Virgin Mobile's full slate of smart, stylish and affordable handsets, including the popular Switch_Back and Slice, are available at more than 35,000 retail locations nationwide and online at www.virginmobileusa.com, with Top-Up cards available at more than 130,000 locations.

The company operates on the Sprint Nationwide PCS network, and is a joint venture between Sir Richard Branson's Virgin Group and Sprint Nextel. J.D. Power and Associates has ranked Virgin Mobile highest in customer satisfaction among wireless prepaid services, and its own customers report a 91% satisfaction rate. Proud of its charitable and environmental programs, Virgin Mobile donates 5% of profits from downloadable content to The RE*Generation, its pro-social initiative to help millions of at-risk and homeless teens; and provides postage-paid return envelopes in every new package for customers to recycle their old phones.