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Do You Believe in Transformation? You Will. Obagi Nu-Derm System Results in Skin Transformation For Skin that Looks and Acts Younger and Healthier.


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Feature & Lifestyle Editors

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LONG BEACH, Calif.--(BUSINESS WIRE)--June 7, 2004

From a health and vitality perspective, 50 years of age is now being considered the new 40, and some are even calling it the new 30. So, it does not seem fair that an individual's skin should have to reveal the chronological truth.

Much like the body can be transformed with a regimen of diet and exercise designed to keep people feeling great, looking young, and living longer, the skin can be transformed to a younger and healthier appearance with use of the Obagi Nu-Derm(R) System.

Younger Looking and "Acting" Skin

The very premise of the Obagi Nu-Derm System is "Transformation." The System corrects the skin's cell functions and improves the signs of premature aging and photodamage, such as fine lines History
Fine Lines is a new Japanese rock band that consist two members from band called Husking Bee. Their dual emotionally charged vocalists, and impressive musicianship of the members: Tetsuya Kudo on bass, Kazuya Hirabayashi on guitar and vocals, George Kurosawa on guitar
 and wrinkles, hyperpigmentation Hyperpigmentation Definition

Hyperpigmentation is the increase in the natural color of the skin.
Description

Melanin, a brown pigment manufactured by certain cells in the skin called melanocytes, is responsible for skin color.
, and saggy skin. The result: skin that has been transformed to look and act younger and healthier.

The concept of younger looking skin is easy to grasp, but how does skin "act" younger?

Therapeutic Cascade

As babies our skin is perfect -- supple, soft, firm, and resilient due to optimal skin cell functioning. As we age, our skin suffers environmental abuse such as excessive sun exposure, physical and emotional trauma, and pollution. This abuse causes critical skin cell functions to become damaged, resulting in a loss of elasticity, slowed cell turnover, and poor blood flow.

The Obagi Nu-Derm System transforms skin's cellular functions by triggering a therapeutic cascade. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 company founder, Dr. Zein zein

the principal protein in maize. Has low nutritive value, being deficient in lysine and tryptophan.
 Obagi, the therapeutic cascade, the process through which the skin is transformed, "sequentially pushes fresh cells to the surface faster; corrects hyperpigmentation (dark spots and blotchiness); produces more uniform cells, which provide a better skin structure; increases collagen and elastin elastin /elas·tin/ (e-las´tin) a yellow scleroprotein, the essential constituent of elastic connective tissue; it is brittle when dry, but when moist is flexible and elastic.

e·las·tin
n.
 formation for more resilient skin; and improves circulation to properly supply nutrients."

It Is About Skin Transformation

As a first line of defense against aging or pigmentation pigmentation, name for the coloring matter found in certain plant and animal cells and for the color produced thereby. Pigmentation occurs in nearly all living organisms.  irregularities like uneven tone or blotchiness, many people turn to moisturizers moisturizers

hydroscopic agents, applied to the skin and hair, as creams, rinses or shampoos, to increase hydration of the stratum corneum. Examples are propylene glycol, glycerine and lactate.
 and to a myriad of over-the-counter creams and lotions with claims of reducing the signs of aging and other surface damage. The problem with these products is that they only temporarily relieve dryness and "plump up Verb 1. plump up - make fuller by shaking; "fluff up the pillows"
fluff up, shake up

shake, agitate - move or cause to move back and forth; "The chemist shook the flask vigorously"; "My hands were shaking"
" the surface of the skin; they do nothing to treat or correct the damage at the source.

The concept of skin transformation is revolutionary. "Unlike non-Rx `skin care' products that only treat problems on the surface of the skin, the Obagi Nu-Derm System penetrates below the surface, right down to the cellular level, where damaged cells can be corrected, to stimulate and promote a true skin transformation," added Austin McNamara, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Obagi Medical Products.

The notion that skin can be transformed is a radical departure from the conventional practice of correcting specific skin diseases without maintaining the skin after treatment. Less attention has been paid to normalizing the function of the skin that shows signs of deterioration due to aging and photodamage, and that is not diseased. The Obagi Nu-Derm System corrects the skin's functions and maintains the skin at an optimal level of functioning.

Independent research has found that the Obagi Nu-Derm System is the best selling physician-dispensed system for skin transformation. The Obagi Nu-Derm System is available through physicians, primarily plastic surgeons and dermatologists. Please visit www.obagi.com or call 800-636-7546 for more information or to locate an Obagi prescribing physician near you.

About Obagi Medical Products

Obagi Medical Products, located in Long Beach, develops, manufactures, markets, and sells products designed to transform skin at the cellular level. Obagi Systems have been available for over 15 years in the U.S. and around the world, including Japan, South Korea, Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. , Scandinavia, Europe, Canada, Mexico, Central America Central America, narrow, southernmost region (c.202,200 sq mi/523,698 sq km) of North America, linked to South America at Colombia. It separates the Caribbean from the Pacific. , Latin America, the Caribbean, and the Middle East.

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Publication:Business Wire
Date:Jun 7, 2004
Words:692
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