Do It Wrong Quickly.

Do It Wrong Quickly

Mike Moran

IBM Press

c/o Pearson Technology Group

801 East 96th Street, #300, Indianapolis, IN 46240-3759

0132255960, $24.99 www.ibmpressbooks.com 1-800-428-5331

DO IT WRONG QUICKLY: HOW THE WEB CHANGES THE OLD MARKETING RULES provides a step-by-step program for transitioning from plan to execution in a non-stop cycle of changes, using the author's experience building ibm.com to show how businesses of all kinds can learn quickly from customers--and make effective changes. From social networking and w2ikis to virtual worlds, podcasting, blogs and other new marketing approaches, DO IT WRONG QUICKLY is an excellent modern alternative to your usual marketing approach, focusing on the ever-changing Internet, its opportunities, and exactly how to take full advantage of them. Business libraries need this specific set of tips.