Divvio to Offer Personal Guide of Video and Audio Content to Consumers.

Initial Seed Money Invested in Startup Founded by Hossein Eslambolchi, Former CTO of AT&T

MENLO PARK, Calif. -- Divvio, a Silicon Valley-based startup, today announced the formation of a company that will deliver a better way to consume digital media on the Internet and mobile devices. The Divvio system will create personal channels of the best relevant video and audio on the web, and then automatically feed users fresh content based on their interests -- including sports, news, entertainment, fashion -- or any other preference.

"The Internet offers an astounding diversity of video and audio, but users spend too much time searching for it and are still missing content that's relevant to them," said Hossein Eslambolchi, CEO and founder of Divvio. "Divvio will apply intelligent digital media discovery and personalization to the hot sector of digital media over the web. This will dramatically enhance the digital media consumption experience for consumers and provide content providers and advertisers with new business opportunities."

Divvio has pioneered a unique, patent-pending intelligent Adaptive Learning Intelligent Platform (ALIP). ALIP will enable Divvio to build dynamic content channels of premium, popular, and hard-to-find content, customized for its users, based on preferences and streaming habits. The personalized content will be aggregated into a simple 'TV channel' format for viewing or listening online or on mobile devices. Divvio's technology will not store, cache or replicate copyrighted content.

Divvio's unique capabilities and multimedia crawling technology will provide smart playback of content and support a wide range of media formats and sources. With Divvio, there is no client download required and the system will work on a wide range of IP-enabled devices. The Divvio Index File will learn what users like to watch and offer rules-based recommendations for multimedia content through knowledge discovery and advanced data mining.

A preview release is available today at www.divvio.com which enables users to view featured channels of pre-packaged content and to create their own channels. The product with ALIP functionality will be launched in the coming months.

Divvio has raised seed capital from investors and individuals including Allegis Capital; Eric Benhamou; Presidio STX, the investment arm of Sumitomo Corporation; Farzad Naimi, CEO of Litescape; Geoff Ralston, former chief product officer at Yahoo; Sachio Semmoto, chairman of EAccess of Japan; and others.

Prior to founding Divvio, Hossein Eslambolchi was CTO and CIO of AT&T and president of the company's Global Network Services, where he was responsible for the company's strategic technology direction and the applications, knowledge mining and infrastructure that today drive the largest network in the world.

About Divvio

Divvio is a Personal Guide to the Internet for video and audio content, is located in Menlo Park, California, and has raised initial funding from angel investors. For more information or to view a preview release of the product which will be announced in the coming months, please visit www.divvio.com