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Divorce births dating service for social networking fans

Dud dates arranged at traditional online match-making services prompted Steve Odom Steve Odom (born September 5, 1952 in Oakland, California) is a former American football wide receiver and kick returner in the NFL who played for the Green Bay Packers (1974-1979) and New York Giants (1979). He went to the Pro Bowl after the 1975 season.  to create a website for those seeking love in a hyper-connected world.

Freshly-launched breaks from simply matching personal profiles to weaving weaving, the art of forming a fabric by interlacing at right angles two or more sets of yarn or other material. It is one of the most ancient fundamental arts, as indicated by archaeological evidence.  Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter ( was designed for people to broadcast their current activities and thoughts.  comments, Facebook updates and other social networking See social networking site.

social networking - social network
 activities together to capture the online persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being.


"We tried to make it more authentic and real-time," said Odom. "We call it stream dating."

Odom turned to a gamut See color gamut.

gamut - The gamut of a monitor is the set of colours it can display. There are some colours which can't be made up of a mixture of red, green and blue phosphor emissions and so can't be displayed by any monitor.
 of Internet dating websites after getting divorced a few years ago and falling into a string of disappointing encounters.

Profiles left ample room for people to be less than honest when describing themselves to potential mates, the 41-year-old computer programmer said, echoing a common lament.

Typical claims by women to being "laid back" or liking dogs and long walks on beaches blurred together in Odom's eyes.

"It resulted in a lot of dates without much of a connection," he said of the experience.

"At the same time I started on Twitter and liked the idea of following someone for a lot of weeks; I felt I got to know them."

Odom built on the concept, designing Gelato ge·la·to  
n. pl. ge·la·ti
An Italian ice cream or ice.

[Italian, from past participle of gelare, to freeze; see gelatin.]
 profiles that are automatically freshened with what people are sharing online.

For example, Internet music selections show what tunes a person has listened to in recent days, while updates from popular Internet television Internet television (or Internet TV) is television distributed via the Internet. Overview
In the past, television was only distributed by cable, satellite, or terrestrial systems.
 service Hulu reveal what shows they have watched recently.

"I can tell you what my favorite movies are, but if you see my Netflix list you get a much better idea of what I really like," Odom said, referring to a popular US online movie rental service.

Facebook status updates and Twitter comments fed to Gelato profile pages provide looks at what people are doing and thinking.

"Gelato sucks in stuff from Facebook, Twitter, it's authentic and what I'm doing on the Web," Odom said.

"I think Gelato will appeal to that younger, hyper-connected crowd living their lives online. Eventually, it will be a mainstream thing."

Gelato also assigns profiles confidence ratings based on how strongly details are validated by other information or people on the Internet.

"It's really hard to fake a profile on Gelato," Odom said. "You are pulling in information from a lot of accounts."

Gelato is also intended as a community for people in the dating scene.

"It is sort of lonely being single," Odom said. "We are trying to create a community where you can see what other singles are doing and thinking."
Copyright 2009 AFP Global Edition
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Publication:AFP Global Edition
Date:Sep 24, 2009
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