Divio Introduces Revolutionary Digital Video Hardware Compression Solution; Industry's First Single-Chip DV Codec Enables Professional and Consumer Digital Video Applications.SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 11, 1998--Divio Inc. today introduced the NW701(TM) digital video solution, the industry's first single-chip digital video (DV) encoder/decoder (CODEC) for the growing digital camcorder and nonlinear video editing Editing video in the computer. Also called "nonlinear editing" (NLE), digital nonlinear systems provide high-quality post-production editing on a desktop computer. However, some detail may be lost if lossy compression is used to store the images (see lossy compression). markets. Based upon current industry, and fully DV-SD "Blue Book" compliant, the NW701 provides a highly integrated and cost-effective platform that delivers the quality of today's broadcast equipment to both an existing professional and emerging consumer class of users. "Divio is leading the integration of DV into consumer, prosumer (PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. and professional products with the NW701, expediting the transformation from content consumption to real-time content creation," said Isaac van Kempen, vice president of marketing of Divio Inc. "Previous DV codec designs have required as many as seven chips. "The ability to embed em·bed also im·bed v. em·bed·ded, em·bed·ding, em·beds v.tr. 1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale. the functionality of seven dedicated chips into a single-chip design will allow manufacturers to drastically dras·tic adj. 1. Severe or radical in nature; extreme: the drastic measure of amputating the entire leg; drastic social change brought about by the French Revolution. 2. lower the cost of product development, minimize engineering resources, and ultimately reduce time to market." "For several years, Panasonic has actively promoted and nurtured an Open Systems approach to insure Insure can mean:
"Divio's remarkable combination of high integration, low-cost, and readily available developer support will enable many more companies to create both professional and consumer video products which are fully compatible with current DV/DVCPRO equipment offered by Panasonic and others." Divio's NextWave DV Technology Divio's NextWave(TM) digital video technology is based on the company's innovative signal-chip compression architecture that allows consumer electronics OEMs, PC peripherals manufacturers and add-in card manufacturers to provide cost-effective solutions that will expand the acceptance of digital video. The NW701 provides all of the functionality typically found in costly, multiple-chip designs through the cohesion cohesion: see adhesion and cohesion. Cohesion (physics) The tendency of atoms or molecules to coalesce into extended condensed states. This tendency is practically universal. of up to seven chips into an all-inclusive single-chip architecture. NW701 Features Fully "Blue Book" DV-SD Compliant -- DV is an open standard with no associated licensing fees, unlike with MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2/DVD, created in 1994 by 55 electronic manufacturers. Since that time, the DV compression standard has become widely accepted as the choice for recording digital video on to tape. The NW701 fully supports all aspects of the DV-SD standard and offers OEMs full "Blue Book" compliance. Industry's Only Low Data-Rate Modes -- In addition to the DV standard 3.6 Mbytes/sec data rate, Divio also provides support for recording at lower data rates including 3.0, 2.4, 1.8, 1.5 and 1.0 Mbytes/sec. Lower data rates allow for recording to standard computer peripherals (i.e. slower IDE (1) (Integrated Development Environment) A set of programs run from a single user interface. For example, programming languages often include a text editor, compiler and debugger, which are all activated and function from a common menu. hard drives) and faster preview during editing sessions. Industry's Only Integrated Multi-Tap Video Filter -- A 7-tap video filter is used when down sampling source video from 4:2:2 to 4:1:1 or 4:2:2 to 4:2:0 to retain the overall quality of the incoming video source. Enhanced Applications -- In the professional broadcast industry, the DVC-Pro format is winning widespread acceptance by replacing the analog Betacam format for content capture and editing. DV's high quality video and integrated editing functions additionally enable professional-level editing and special effect development. Video enthusiasts are welcoming this high video quality, low-cost and hardware performance. The NW701 DV CODEC consequently provides for affordable PC add-in card designs. For consumers, digital camcorders using the DV format have already begun to replace their analog predecessors, including Hi8, 8 mm and VHS-C VHS-C Video Home System Compact . Double Clock Option -- The DV standard requires a minimum of a 27 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc. clock speed to be used to process a single stream of data. By offering an advanced double clock option, the NW701 can offer a 54MHz clock speed that enables the device to process two concurrent data streams. This allows digital non-linear editing devices to utilize a single DV CODEC, thus reducing overall system cost. Full Featured Audio Support -- When a microphone on a digital video camcorder captures sound, it is converted into a digital signal. This process includes both sampling and quantization (1) The division of a range of values into a single number, code or classification. For example, class A is 0 to 999, class B is 1000 to 9999 and class C is 10000 and above. (2) In analog to digital conversion, the assignment of a number to the amplitude of a wave. , which converts the analog signal An analog or analogue signal is any time continuous signal where some time varying feature of the signal is a representation of some other time varying quantity. It differs from a digital signal in that small fluctuations in the signal are meaningful. into ones and zeros. The audio is then digitally manipulated and recorded. The NW701 can sample audio signals at 48 KHz (48 thousand per second), 44.1 KHz or 32 KHz and can either be of 16 bit or 12 bit quantization. This enables OEMs the ability to switch between the two modes. The higher the sampling and quantization rates, the better the data represents the original sound. Manufacturing Kit To enable customer's design efforts, Divio provides a full manufacturing kit including complete software support and reference card designs. To ensure high performance and cost efficient designs, Divio has co-operated with Philips Semiconductors to deliver a system solution featuring industry leading Philips Semiconductors components including PCI (1) (Payment Card Industry) See PCI DSS. (2) (Peripheral Component Interconnect) The most widely used I/O bus (peripheral bus). bridges, video encoders, video decoders and audio CODECS (1) A hardware circuit that converts analog voice into PCM or ADPCM digital code and vice versa. The term may refer to only the A/D and D/A conversion, or it may include the compression technique for further reducing the signal (definition #2 below). See sampling and codec. . Martin Maloney, international product marketing manager for Desktop Video ICs at Philips Semiconductors supports, "We understand that digital video editing See nonlinear video editing and video editor. is a very promising market opportunity with high potential. The partnership with Divio allows us to attack this emerging application and provide the most innovative solutions. "The cooperation with Divio is in line with our aim to provide complete system solutions in the desktop video market. Our customers can rely on the effort and expertise, which Philips Semiconductors and Divio have put into the reference design." Pricing/Availability The NW701 DV CODEC is currently sampling with production quantities set for August 1998. The device is available in a 160-pin LQFP See QFP. package and is priced at $100.00 in 1,000 quantities. Divio further offers users complete manufacturing kits with software driver support and complete reference card designs, highlighting its position as the total solutions provider. About Divio Inc. Divio, formerly Next Wave Technology, develops, markets and manufactures an innovative family of chip-based solutions that enables the real-time input, capture, manipulation and exchange of digital video data for PC and consumer applications. Its products power emerging applications in digital video recording, video publishing, broadcast, digital imaging and video communications, dramatically reducing price/performance barriers. Divio has developed the world's fastest Motion JPEG See MPEG and JPEG 2000. Motion JPEG - Moving JPEG codec and the industry's first single-chip DV codec, and 12 patent pending compression technologies. Divio, headquartered in Sunnyvale, has been engaged in digital video technology development and testing since its founding in 1995. Information about Divio's complete range of products and services can be accessed on the World Wide Web at http://www.divio.com. Inquiries can be directed to Divio at 408/732-1205 or via e-mail at info@divio.com. CONTACT: Divio Inc. Devang Patel, 408/732-1205 ext. 143 devang@divio.com or Benjamin Group Melinda Lee, 408/559-6090 melinda_lee@benjamingroup.com |
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